𝐆𝐢𝐚𝐧𝐭𝐬 𝐜𝐚𝐦𝐩 𝐦𝐚𝐲 𝐛𝐞 350 𝐦𝐢𝐥𝐞𝐬 𝐟𝐫𝐨𝐦 𝐡𝐨𝐦𝐞, 𝐛𝐮𝐭 𝐭𝐡𝐞 𝐚𝐩𝐩 𝐛𝐫𝐢𝐧𝐠𝐬 𝐢𝐭 𝐜𝐥𝐨𝐬𝐞𝐫.

The New York Giants hold their Training Camp at The Greenbrier, the resort in the West Virginia mountains. Giants 2026 Training Camp, presented by Ford, has six practices, free and open to the public, no ticket required.

And the Giants app is your digital companion to get you there, show you around, and ensure that you get the most out of your Camp experience.

🏈 A roster carousel on top, with marquee players in action, and a View Roster to deep-dive into the rest of the squad, as Camp gets going.
🏈 Quick-access cards for all the Camp essentials: FAQ, directions, and the rules for attending.
🏈 All six open-practice dates, so fans can plan their drive.
🏈 Parking, split out for general admission and season-ticket members. You can buy parking right from the promo card on top.
🏈 A map of The Greenbrier complex, showing the fields, seating, shuttle drop, and the Jr. Giants Kid Zone.
🏈 And, finally, all the fun stuff: autographs, photo ops, player interactions, the Kids Zone, shopping, and concessions.

𝘞𝘩𝘢𝘵'𝘴 𝘐𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘕𝘰𝘸.
Training Camp and the 2026 season.
Only in the Giants app.

👏 𝖪𝖴𝖣𝖮𝖲. David Dominik, thank you for using the New York Giants app as the destination for all things digital in the Giants fan's daily life, both in-season and all year round. I love that you're always introducing new features and designing new ways of bringing so much Giants content to life. Nilay Shah, thank you for over a decade of knowing you. You took a chance on me and on us way back when we started, and I've never forgotten it. I am grateful for your friendship and your belief in me and in us.

🎬 𝖢𝖱𝖤𝖣𝖨𝖳𝖲. Lexie Vigna and Chad Slencak for the takeover. Ana Baskinger for the 𝘚𝘩𝘪𝘱 𝘏𝘢𝘱𝘱𝘦𝘯𝘴 graphic.

𝐘𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐬𝐞𝐫𝐢𝐞𝐬 𝐢𝐬 𝐛𝐚𝐜𝐤. 𝐈𝐭'𝐬 𝐜𝐚𝐥𝐥𝐞𝐝 𝐭𝐡𝐞 𝐍𝐚𝐬𝐡𝐯𝐢𝐥𝐥𝐞 𝐏𝐫𝐞𝐝𝐚𝐭𝐨𝐫𝐬.

Streaming services drop a season premiere with posters, trailers, a "Now Streaming" banner, and that little "Recommended For You" to draw you in.

So when the 2026-27 schedule dropped, the Nashville Predators didn't post a calendar. They premiered a new season in their app.

Open the Predators app and you'll see a gorgeous "Now Streaming" hero image, reminiscent of a poster for your favorite TV series. Yes, it's even got categories: 𝘕𝘏𝘓 𝘏𝘰𝘤𝘬𝘦𝘺 · 𝘋𝘳𝘢𝘮𝘢 · 𝘙𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘦𝘥 𝘍𝘰𝘳 𝘠𝘰𝘶. There's an unmissable PLAY button underneath the hero image, and a NEW badge right on top.

🏒 The "poster" plays the official schedule-release film.
🏒 Smashville Shorts contain bite-size episodes, each a nod to an opponent.
🏒 A section header seems to know you well: 𝘉𝘦𝘤𝘢𝘶𝘴𝘦 𝘠𝘰𝘶 𝘓𝘪𝘬𝘦 𝘗𝘳𝘦𝘴𝘦𝘢𝘴𝘰𝘯…
🏒 Every header leads to the preseason and regular-season schedules.
🏒 Even the ads are in character, teasing the new slate.

No spoilers here.
Just a full season to binge-watch.
The 2026-27 Predators schedule is here. Press play.

👏 𝖪𝖴𝖣𝖮𝖲. Justina Quagliata, Carter Gledhill, this is one of my absolute favorite schedule-release takeovers. What a spectacular idea, and what a great way to bring it to life. You are power users of Graffiti, and this shows it in spades. This is a schedule-release design that I'm going to keep talking about for a while. You know what's incredible to me? Every time you roll out something great, you outdo yourself again a month later. Love, love, love it.

🎬 𝖢𝖱𝖤𝖣𝖨𝖳𝖲. Ana Baskinger for the 𝘚𝘩𝘪𝘱 𝘏𝘢𝘱𝘱𝘦𝘯𝘴 graphic

𝐒𝐨𝐜𝐜𝐞𝐫'𝐬 𝐜𝐨𝐦𝐢𝐧𝐠 𝐡𝐨𝐦𝐞. 𝐒𝐨 𝐢𝐬 𝐁𝐥𝐮𝐞.

The World Cup break is over. MLS is back. And Sporting Kansas City marked the return in the best way possible: they hid their mascot in the app and asked fans to find him.

Sporting KC's mascot, Blue, is a bright blue dog who's worn the number 11 since the day the club adopted him in 2011. And, from July 16-22, four digital Blues are there for fans to spot and collect, tucked into pages, lists, carousels, and menus. Tap each one to fill your punch card, with bonus Blues dropping outside the app, too.

🐾 Four hidden Blues. One punch card.
🐾 Logged in and connected to SeatGeek. That's the only way in.
🐾 The grand prize: the first fan to find all four gets four Huhtamaki Shield Club tickets to the August 19 rivalry match against St. Louis City.
🐾 Complete the hunt and you're entered into a drawing to receive $25 in Sporting Pay credit.
🐾 All prizes awarded via the app.

On the surface, a mobile treasure hunt.
Underneath, a reason to log in, connect, and explore every corner of the app in the week the MLS season returns.

Spot Blue. Win Big. Only in the Sporting KC app.

👏 𝖪𝖴𝖣𝖮𝖲. Bexi Castillo, Samantha García, Caroline Roche, Sandra Moore, thank you for your collaboration with launching so many new features in a matter of weeks. You book-ended the World Cup with two great activations. The in-app World Cup hub to kick off the tournament, and now, an in-app treasure hunt as SKC returns to the pitch. We love your willingness to try new things, to redesign your app so frequently with us, to learn, to grow, and to simply have fun in the process. Thank you for the joy of working with you all.

🎬 𝖢𝖱𝖤𝖣𝖨𝖳𝖲. Samit Ghelani, Josh Sweeney, and Justin Clevenger for building out the feature. Ana Baskinger for the 𝘚𝘩𝘪𝘱 𝘏𝘢𝘱𝘱𝘦𝘯𝘴 graphic.

𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐂𝐚𝐦𝐩 𝐢𝐬 𝐚𝐥𝐦𝐨𝐬𝐭 𝐡𝐞𝐫𝐞, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐁𝐞𝐧𝐠𝐚𝐥𝐬 𝐚𝐩𝐩 𝐢𝐬 𝐫𝐞𝐚𝐝𝐲.

Open up the Cincinnati Bengals app, and you'll spot a new tab for Training Camp, right at the top of the home page. Tap it, and you'll slide into the club's dedicated Training Camp hub. Want your familiar News and Content? Tap, and you'll slide right back into the familiar home page.

Tap, slide, tap, slide. You're in control.

The Training Camp, presented by Kettering Health, opens with a hero image and a live countdown clock right underneath, ticking down to the first open practice on July 29. Scroll down, and there's your Training Camp information.

Start with your Tickets, Schedule, and Roster (by the way, tap on Roster to see the Bengals' digital experience for their Roster). Drop into the gorgeous color-coded Training Camp schedule, with open-to-public sessions in white and ticketed sessions highlighted in orange. And, for every session in July and August, the event information (date, duration, and gates-open time) is easy to find, right on the event's thumbnail. Right below is a dynamically-updating weather card showing you what it'll be like at Camp. And, finally, there's information about a special Friday Night Stadium Practice, when the Bengals host fans inside Paycor Stadium on August 7. When tickets are available for this event, they'll be easy to find right on this page. The page wraps up with the preseason and regular-season schedules.

The page proudly wears its stripes. The section headers and the section backgrounds jump out with their tiger patterns. The orange and white color coding helps to call out events visually. Every pixel tells a story and reflects the brand in a powerful way.

Welcome to the Jungle. 🐅

👏 𝖪𝖴𝖣𝖮𝖲. Andrew Maxwell, Sara Kurosu, Caroline Blackburn, Elizabeth Blackburn, Duane Haring, thank you for the years of collaborating with you on the Bengals app, and for launching so many features (such as the Ring of Honor) with us. Andrew, you're an absolute beast (in the best possible way) with Graffiti. This page is all you. We had nothing to do with it. You came up with the idea, you did the design/layout, and you built out this hub. This is incredible work, and I can't wait to shout-out whatever you do next!

🎬 𝖢𝖱𝖤𝖣𝖨𝖳𝖲. Ana Baskinger for the 𝘚𝘩𝘪𝘱 𝘏𝘢𝘱𝘱𝘦𝘯𝘴 graphic.

𝐁𝐫𝐞𝐧𝐭𝐟𝐨𝐫𝐝'𝐬 𝐟𝐚𝐧𝐬 𝐜𝐚𝐧 𝐫𝐞𝐯𝐞𝐚𝐥 𝐭𝐡𝐞 𝐤𝐢𝐭 𝐟𝐨𝐫 𝐭𝐡𝐞𝐦𝐬𝐞𝐥𝐯𝐞𝐬. 𝐍𝐨𝐰 𝐢𝐧 𝐭𝐡𝐞 𝐜𝐥𝐮𝐛 𝐚𝐩𝐩.

This week, Brentford revealed their new home kit for 2026/27 and 2027/28, reinforcing the club's commitment to affordability and sustainability through another two-year rollover. And, in a digital first, they let fans reveal the new kit for themselves. Open the Brentford app to see a digital scratch-off card. Scratch it off, bit by bit, to reveal the new Joma home kit for yourself, and then drop straight into the kit hub. The scratch-off experience shows up only once for every fan, keeping that first reveal moment exciting. A first look at the Brentford kit, and one that you—the fan—get to uncover in your club app.

So much intent and thought in every detail of this kit and this kit launch.

🐝 The Always Twogether kit: One home shirt for two seasons, 2026–28.
🐝 The details. Iconic red and white stripes, with honey yellow across the collar, cuffs, side panels, and around the crest and partner logos. Beehive detailing on the back of the neck, a nod to the old quadrant crest.
🐝 A retail carousel: See the range, check prices, buy it then and there.
🐝 Wallpaper downloads, straight from the kit's photoshoot.
🐝 And the debut: August 15 against Eintracht Frankfurt at the Gtech.

At Brentford, sustainability is not just a value. It's worn on your sleeve. Literally. The new shirt is made from recycled polyester created from repurposed PET plastic bottles. It's durable and built to perform at the highest level, while reducing the environmental impact of traditional fabric production.

A nod to the Bees' past.
A focus on our (collective) future.
Affordability and sustainability, built in.
Always Twogether.

👏 𝖪𝖴𝖣𝖮𝖲. David Quick, Harvey Parsons, Marcus Hunter, Luke Bull, Faith Eldridge, you've done it again. I just love the thought and intention behind every detail of the kit launch, from the shirt itself to the digital scratch-off reveal experience in the app. You've turned the club app into THE digital destination for Bees fans. Thank you for coming up with such creative ways to delight fans, and for continuing to ship a new best practice every month. You just don't stop at the last thing you shipped. You're already building the next one. And we love your pace, your spirit, and your energy (but you know that already).

🎬 𝖢𝖱𝖤𝖣𝖨𝖳𝖲. Aislinn Keenan, Lexie Vigna for the Kit Launch takeover. Ana Baskinger for the 𝘚𝘩𝘪𝘱 𝘏𝘢𝘱𝘱𝘦𝘯𝘴 graphic.

𝐖𝐡𝐞𝐫𝐞 𝐭𝐨 𝐠𝐚𝐭𝐡𝐞𝐫, 𝐰𝐚𝐭𝐜𝐡, 𝐚𝐧𝐝 𝐟𝐢𝐧𝐝 𝐲𝐨𝐮𝐫 𝐩𝐞𝐨𝐩𝐥𝐞. 𝐓𝐡𝐞 𝐚𝐩𝐩 𝐤𝐧𝐨𝐰𝐬.

Watching sports is, at its finest, a communal activity, and watch parties are where you find your people and where you feel the energy of being a part of something bigger.

The Oklahoma City Thunder app contains an interactive map showing the Thunder Bar Network, presented by Michelob ULTRA. Download the app, head to the More menu, open up the interactive map. You'll drop straight into Oklahoma City, with an ocean of pins showing every place where Thunder fans can meet up to watch every game.

50 affiliated bars in and around Oklahoma City. Tap any pin to get the address, the details of the bar, and a link straight to the restaurant menu. Search for a place by name, or filter to find playoff-specific locations.

The Thunder tipped off the 2026 NBA Playoffs with even more options for fans. Statewide fan experiences through special Thunder Watch Zones. Four zones in the metro: OKC Tap House, Jones Assembly, Social Capital, and Deep Deuce Grill; and one in Tulsa at Midleton’s Bar & Grill.

The Thunder app doesn't just tell you when the team plays. It tells you where to find your people. Because a playoff run isn't something you watch alone. It's something a whole city watches together.

50 bars. 5 Watch Zones.
Thunder Up. Together.

👏 𝖪𝖴𝖣𝖮𝖲. Joseph Crall, thank you for over a decade of working with you. Thank you for entrusting us with so many unique features in your app, and thank you also for your enthusiasm, your energy, your innovative spirit, and your willingness to co-create so many new features with us, including the Thunder Bar Network as well as your Pop-a-Shot, and so much more. On a personal note, thank you for over a decade of our friendship. You've always been there for me and for us, and I so deeply appreciate you. Scott Loft, thank you for your long-standing friendship, your advice, and for being someone who has always looked out for me and for us. I've found my people in both of you.

🎬 𝖢𝖱𝖤𝖣𝖨𝖳𝖲. Kevin Yealy, Vatsal Vajani for the interactive map. Ana Baskinger for the 𝘚𝘩𝘪𝘱 𝘏𝘢𝘱𝘱𝘦𝘯𝘴 graphic.

𝐓𝐡𝐞 𝐝𝐫𝐢𝐧𝐤 𝐩𝐚𝐬𝐬𝐩𝐨𝐫𝐭 𝐰𝐞𝐧𝐭 𝐝𝐢𝐠𝐢𝐭𝐚𝐥.

We all remember clutching a physical passport card and collecting physical stamps in it, towards some kind of streak or big reward. The Detroit Lions went digital with it, and brought that concept to Ford Field and to their app.

Every Lions home game last season featured a themed Drink of the Game: a one-off cocktail built specifically for that Lions matchup.

Show up at a Lions home game, order the special drink at any bar in the stadium, scan the custom-designed QR code at the bar through your Lions app, and a digital stamp (with the image of the drink) lands right into your Lions app passport. Collect digital stamps across the season, and watch your Lions app drink passport fill up.

🍹 A themed drink, game after game: Bear-ly Peach, 9/14. Mule of the North, 9/14. Red Zone Brunch Breeze, 9/28. Knuckles Punch, 10/20. Super Sonic, 10/20. The Purple Drop, 11/2. Honolulu Tide, 11/2. Barry Blueberry Spritz, 11/23. No Pack, No, 11/27. Roarin' Roary, 11/27. Blazin' Apple, 11/27. Motor City Muscle, 12/4. Sleigh Bell Spritz, 12/21.

The bar and the app were connected, in a game-by-game, themed way. Every drink became part of the collection, and every fan who scanned became someone the Lions could recognize and reward.

An old-fashioned passport. A brand-new digital way to fill it.

👏 𝖪𝖴𝖣𝖮𝖲. Todd Marcy, Hunter Leach, thank you for working with us on this really creative idea to create a unique digital passport for concessions inside the Lions app. Todd, it has been an absolute joy and privilege to have the opportunity to work with you for over a decade. Time after time, game after game, you've had my back, you've been there for me and for YinzCam, and we've built so much together for the Detroit Lions. Thank you for everything.

🎬 𝖢𝖱𝖤𝖣𝖨𝖳𝖲. Chad Slencak, Lexie Vigna, Caleb Tucker-Loewe, Nathan Mickulicz, Karthikeyan Saravanan, MBA, MS for building and launching this. Ana Baskinger for the 𝘚𝘩𝘪𝘱 𝘏𝘢𝘱𝘱𝘦𝘯𝘴 graphic.

𝐀 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐅𝐢𝐧𝐝-𝐭𝐡𝐞-𝐌𝐚𝐬𝐜𝐨𝐭 𝐠𝐚𝐦𝐞 𝐛𝐞𝐜𝐨𝐦𝐞𝐬 𝐚𝐧 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐞𝐧𝐠𝐢𝐧𝐞.

Leo the Lion, the mascot for Real Salt Lake.
Cleo the Lioness, the mascot for the Utah Royals.
The best way to meet them? In the Utah Soccer app.

Last December, the two mascots dressed up as elves (digital, of course) and hid in plain sight, inside the Utah Soccer app.

From December 8-12, each digital elf popped up somewhere new in the app. Five Leos to find in RSL mode. Five Cleos to find in Utah Royals mode. And a different hiding spot every day: a title bar one day, a fan profile page another day, a roster carousel, and yes, even in a Know Before You Go icon. Uncover five elves, and you could earn a shot at a holiday gift pack.

For fans, page scrolls and button taps became a daily treasure hunt, driving increased views, clicks, logins, and segmentation.

👑 Single Sign-On tied every tap to a real fan.
👑 Segmentation grouped fans by how far they’d made it.
👑 Notifications saved their progress, and found the winners at the end.

The best fan engagement doesn't feel like engagement.
It feels like pure, irresistible childhood fun.

👏 𝖪𝖴𝖣𝖮𝖲. Justin Dennon Jr., Mandi Hildt, your team was the first to come up with this clever and creative digital treasure-hunt concept, and it's now a widespread best practice in our platform. This is how you deliver joy, engagement, and pure fun to the fans, and we're absolutely thrilled with how it turned out. Thank you for coming to us with this innovative idea. This is all you.

🎬 𝖢𝖱𝖤𝖣𝖨𝖳𝖲. George Oakley, Alexis Giobbi, and Nathaniel Shi for building out the concept. Ana Baskinger for the 𝘚𝘩𝘪𝘱 𝘏𝘢𝘱𝘱𝘦𝘯𝘴 graphic.

𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐭𝐞𝐚𝐦'𝐬 𝐟𝐮𝐭𝐮𝐫𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐭𝐞𝐚𝐦 𝐚𝐩𝐩.

The New Jersey Devils made sure that fans could watch the future of the team being built. One tap on the home-page marquee graphic dropped fans into the 2026 Draft Hub, built for fans who want more than a name and a number.

Three Draft cards ran the live experience:
🏒 On the Clock—which team was picking, and the next three up.
🏒 Next 5 Picks—the 5 selections coming up, so fans knew what was ahead.
🏒 Our Picks—every Devils selection, by round and number, in real time.

But the Hub went deeper than the board. Fans could dive in and scout all the prospects' profiles: their names, their games, their upside. Devils-specific prospect rankings showed how it all stacked up. A dedicated 2026 Draft content carousel kept the story going long after the pick happened.

The future of the Devils. Built right there in the app.

👏 𝖪𝖴𝖣𝖮𝖲. Michael Rich, Kevin McMorrow, Marc Ciampa, I am a massive fan of your app design, and it's something I tell everyone about. Your attention to detail, the way you use typography, imagery, different sizes of thumbnails, carousels, and how you've organized all your content for such an intuitive but compelling user experience. I love it all. I admire it all. Thank you for the joy of working with you. Marc, thank you for over a decade of knowing you. You've had my back through it all, and I am grateful for it.

🎬 𝖢𝖱𝖤𝖣𝖨𝖳𝖲. Aislinn Keenan and Justin Clevenger for the Draft takeover. Ana Baskinger for the 𝘚𝘩𝘪𝘱 𝘏𝘢𝘱𝘱𝘦𝘯𝘴 graphic.

𝐖𝐞𝐥𝐜𝐨𝐦𝐞, 𝐄𝐝𝐠𝐛𝐚𝐬𝐭𝐨𝐧.

Warwickshire asked their Members what they wanted. Then they built it.

One unified personalised digital home for every team at Edgbaston:

🏏 Warwickshire County Cricket Club
🏏 Warwickshire Bears
🏏 Birmingham Phoenix
🏏 England internationals
🏏 Events at Edgbaston.

A team-switcher on every page. On-brand pages for each brand. Bespoke-built Match Centre. Ball-by-ball commentary, wagon wheels, live scorecards. Intuitive navigation, fewer clicks, faster access to what you want. A new Members Hub landing for 2027.

So many firsts here. First on-brand team-switcher within a single website. Different branded digital front doors inside one site. First set of cricket cards, including wagon-wheel visualisations and ball-by-ball updates.

And all the cricket a cricket fan could want. Men’s cricket. Women’s cricket. County cricket. International cricket. T20 cricket. One-day international cricket. Test cricket. The Hundred tournament. Every type of cricket played at Edgbaston. For Members and supporters alike. In one website.

First ball to final wicket.
𝘌𝘥𝘨𝘣𝘢𝘴𝘵𝘰𝘯.𝘤𝘰𝘮 𝘪𝘴 𝘧𝘰𝘳 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦.

Thank you, Rida I., Millie Frain, Adam Lowe, and the entire Edgbaston Stadium team, for entrusting us with such an important project, and for the sheer joy of working with you to build something unique in the cricket landscape. This launch was not possible without your fan-first approach. You asked your Members what they wanted, and then you built what they told you they needed. A rare and powerful approach to serving the fans.

We’re proud of our collaboration with you, and we’re just getting started. 🚀

𝐄𝐯𝐞𝐫𝐲 𝐥𝐢𝐟𝐞𝐥𝐨𝐧𝐠 𝐟𝐚𝐧 𝐬𝐭𝐚𝐫𝐭𝐬 𝐬𝐨𝐦𝐞𝐰𝐡𝐞𝐫𝐞.

Junior Sixers fans start in their app. The Philadelphia 76ers app.

The Sixers app contains a specially-designed hub for the 𝘑𝘳. 76𝘦𝘳𝘴 𝘒𝘪𝘥𝘴 𝘊𝘭𝘶𝘣, a season-long membership for kids ages 4 to 14.

Kids can pick their favorite Sixer, save them, and get a personalized feed of that player's content. Kids can design their own custom in-app jersey to keep as their own. They can even earn exclusive digital badges for what they watch, read, and do in the app. And on their birthday? There's a special message waiting for them.

Games on the couch:
🎮 Free Throw Challenge—swish or miss, it's all on you.
🎮 Match Game—flip, find, remember.
🎮 Card Match—race the clock, beat your best time.
🎮 AR Handheld Maze game—tilt and play on your phone.

Games off the couch:
🏀 The Jr. 76ers Summer Hoops Tour.
🏀 Access to special events—including games.
🏀 Exclusive clips, galleries, news, radio, and podcasts—all the Sixers content that a young fan could want.

Join free as a Rookie, or go All-Star for a welcome kit of Sixers gear, invites to members-only events, team-store discounts, and more.

A dedicated digital home for next-generation Sixers fans.
A place where they can play, learn, remember, and be rewarded.
A place that remembers their favorite player and their high scores.
This is what personalization looks like.
This is what belonging looks like.

👏 𝖪𝖴𝖣𝖮𝖲. Thank you, Tucker Taylor, Hermann Apostol, for your enthusiasm, your creativity, and your vision for a bespoke kids' hub inside the Sixers app. This was a first of its kind, and I love the fact that junior Sixers fans have a home in the app, as they ought to. I also love that you've got on-couch and off-couch games, which is a really nice touch, because the experience truly meets fans where they are.

🎬 𝖢𝖱𝖤𝖣𝖨𝖳𝖲. Hritik Trivedi for the Free Throw challenge. Nathan Mickulicz for the digital badges. Ana Baskinger for the 𝘚𝘩𝘪𝘱 𝘏𝘢𝘱𝘱𝘦𝘯𝘴 graphic.

𝐖𝐡𝐚𝐭 𝐢𝐟 𝐲𝐨𝐮 𝐜𝐨𝐮𝐥𝐝 𝐬𝐭𝐚𝐧𝐝 𝐢𝐧𝐬𝐢𝐝𝐞, 𝐚𝐧𝐝 𝐰𝐚𝐧𝐝𝐞𝐫 𝐚𝐫𝐨𝐮𝐧𝐝, 𝐚 𝐜𝐥𝐮𝐛'𝐬 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐦𝐨𝐦𝐞𝐧𝐭𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐞𝐚𝐬𝐨𝐧?

Enter the 𝘗𝘰𝘳𝘵𝘢𝘭 𝘵𝘰 𝘵𝘩𝘦 𝘒𝘪𝘯𝘨𝘥𝘰𝘮 inside the Kansas City Chiefs app.

Presented by Tamko, this is not just a portal. It's an album of 13 Augmented Reality (AR) portals. Thirteen. Thirteen moments of the season, given back to the fans in an interactive, re-visitable (yes, I know that's not an adjective), wanderable-in (okay, another made-up adjective), memorable way.

🏈 Inside the pregame huddle in Brazil for the international kickoff.
🏈 The iconic Arrowhead pregame drum ceremony.
🏈 The pregame national anthem, the player intros and light show.
🏈 Mahomes and Kelce, close enough to reach, during player intros.
🏈 The 50-yard line, dead center, as the team runs out.
🏈 The 2026 Draft floor, with the Chiefs' first pick reaction.
🏈 KC Wolf ATV Ride, riding shotgun with the mascot.

The kind of access no ticket can buy.
Sights, sounds, sidelines, behind-the-scenes.
Captured once. Replayable forever.
Only in your Kansas City Chiefs app.

👏 𝖪𝖴𝖣𝖮𝖲. Nathan Brunzie, Luke Hammontree, thank you for collaborating with us on this portal of portals. We've never done a season-long album of portals quite this way. I absolutely love your creativity in picking the right moments, capturing the right 360 footage, and bringing goosebumps to Chiefs fans at home through your app. Thank you for so many joyful years of working on your app, and for allowing us to debut so many new features with you, and for you. Your 𝘗𝘰𝘳𝘵𝘢𝘭 𝘵𝘰 𝘵𝘩𝘦 𝘒𝘪𝘯𝘨𝘥𝘰𝘮 is now a new best practice.

🎬 𝖢𝖱𝖤𝖣𝖨𝖳𝖲. Hritik Trivedi for building the AR Portal feature and refreshing the album, week over week. Ana Baskinger for the 𝘚𝘩𝘪𝘱 𝘏𝘢𝘱𝘱𝘦𝘯𝘴 graphic.

𝐖𝐨𝐥𝐯𝐞𝐬' 𝐓𝐫𝐚𝐧𝐬𝐟𝐞𝐫 𝐇𝐮𝐛. 𝐀 𝐧𝐞𝐰 𝐛𝐞𝐬𝐭 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞.

It's that tricky stretch of the football calendar. The last season's done. The new one isn't here yet. And there's a little thing called the World Cup going on.

Wolves filled it with a Transfer Centre in their app. Each new player signing gets their own dedicated page, with their behind-the-scenes signing announcement video, first interview, photo gallery, their shirt (tap to purchase), and their latest news, filtered to just that player.

Raúl Jiménez, the returning club legend, with a "Welcome Home" banner.
Kieran Trippier, the summer's marquee arrival, with a "First Day" video.

The Transfer Centre gives supporters a comprehensive look at all the exciting additions to their club, to get everyone pumped for the upcoming season. Plus, this hub is something unique to the Wolves app and not available via any other publication or platform.

The bit we're proudest of? That we had nothing to do with it. Wolves went off and built the whole thing themselves.

They used all of the flexibility our Graffiti CMS affords. No waiting on developers. No waiting on an app update. No worrying about data sources or feeds. Wolves could simply open our Graffiti Page Studio and build away using the tools we supply: adding glorious full-width image cards, carousels, news articles (filtered by player), videos, call-to-action buttons and more, to build visually rich, compelling pages all perfectly in tune with the Wolves brand.

The summer of signings.
Now, in a dedicated digital hub.
Only in your Wolves app.

👏 𝖪𝖴𝖣𝖮𝖲. Leon Rastall, Hannah Moule, Martin Axford, thank you so much for using our Graffiti CMS as extensively as you do. So many of our clients look at the Wolves app as being the first to experiment, to redesign, and to ship new experiences that meet the moment. In the midst of the World Cup, you found a way to create a new digital experience for Wolves fans to look forward to the next season.

🎬 𝖢𝖱𝖤𝖣𝖨𝖳𝖲. Ana Baskinger for the 𝘚𝘩𝘪𝘱 𝘏𝘢𝘱𝘱𝘦𝘯𝘴 graphic.

𝐒𝐭𝐚𝐫𝐬, 𝐒𝐭𝐫𝐢𝐩𝐞𝐬 & 𝐒𝐨𝐜𝐜𝐞𝐫 𝐢𝐧 𝐭𝐡𝐞 𝐒𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐊𝐂 𝐚𝐩𝐩.

The Soccer Capital Summer hub is live in the Sporting KC app, to celebrate 100 days of World Cup festivities in the Soccer Capital of America, all the way through to the final on July 19.

Watch parties. Concerts. Ticket experiences. Merch. Trivia. Games. Match predictions. Team content. Know Before You Go information. The complete schedule. Parking. Tickets. Just one quick tap away. The hub even has a daily header that updates to match whatever's happening that day, so fans always know exactly what's on.

For fans already looking past the tournament, regular MLS matches resume in late July, and a link to the familiar Sporting KC app home page is waiting right there, with the next home match at the top.

And the next big moment lands today, July 6.
Stars, Stripes & Soccer, a Round-of-16 celebration.
Timed with Independence Day and America's 250th.

Kansas City is ready.
Sporting KC fans are ready.
Their app is ready.

👏 𝖪𝖴𝖣𝖮𝖲. Thank you, Bexi Castillo, Samantha García, Caroline Roche, and Sandra Moore, for the opportunity to work with you on this special Soccer Capital Summer hub. We're excited to have rolled out the predictor, the mini-games, the stats, and other new cards for you, for the occasion. Thank you also for collaborating with us on multiple digital takeovers of your app.

Thank you to Stats Perform for working with us to get us the detailed stats and feeds to populate this World Cup hub across our family of football club apps.

🎬 𝖢𝖱𝖤𝖣𝖨𝖳𝖲. Aislinn Keenan, Samit Ghelani, Richard Pepper, Monica Crowsey, Cristian Alfaro, Justin Clevenger, for their work on our new World Cup Cards for our football/soccer apps. Ana Baskinger for the 𝘚𝘩𝘪𝘱 𝘏𝘢𝘱𝘱𝘦𝘯𝘴 graphic.

𝐓𝐡𝐞 𝐁𝐥𝐮𝐞 𝐉𝐚𝐜𝐤𝐞𝐭𝐬 𝐠𝐨𝐭 𝐧𝐞𝐰 𝐩𝐥𝐚𝐲𝐞𝐫𝐬. 𝐓𝐡𝐞𝐢𝐫 𝐚𝐩𝐩 𝐠𝐨𝐭 𝐧𝐞𝐰 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬.

The Columbus Blue Jackets built the future of their team by drafting their class of 2026 just last weekend. And fans caught every Draft pick, in multiple ways, all through the team app.

First, at 7pm ET last Friday, the radio stream promptly went live in the Blue Jackets app, so that fans could listen to the Draft picks as they unfolded.

Second, a custom Draft header, presented by Pepsi, took center stage on the app's home screen, followed by our new NHL Draft cards.
𝐎𝐧 𝐭𝐡𝐞 𝐂𝐥𝐨𝐜𝐤. Which NHL team was on the clock, and the next three up.
𝐍𝐞𝐱𝐭 5 𝐏𝐢𝐜𝐤𝐬. Which five picks were coming up next.
𝐎𝐮𝐫 𝐏𝐢𝐜𝐤𝐬. Every Blue Jackets pick, by round and number, in real time.

Third, Live Activities. Yes, in another first, we rolled out Draft Live Activities on iOS and Android devices for our NHL teams. Lock-screen updates on phones, as each pick was made. No app open required. Not a single pick missed.

(Tune into) Live radio for Draft. 🏒
(Tap on) Pick-by-pick Draft cards. 🏒
(Glance at) Draft Live Activities. 🏒

This is your new Draft playbook.

👏 𝖪𝖴𝖣𝖮𝖲. Thank you, Marcus Stephenson, Grace Morris, Marc Gregory, for collaborating with us on this Draft experience, and for letting us roll out new NHL Draft features in your app. We appreciate you, and appreciate the opportunity to do so many great fan-facing activations with you. Marcus and Marc, I'm blessed to have known you both for over a decade, and I'm grateful that I get to work with you. 𝘐 𝘨𝘦𝘵 𝘵𝘰.

🎬 𝖢𝖱𝖤𝖣𝖨𝖳𝖲. Aislinn Keenan, Samit Ghelani, Cristian Alfaro, Justin Clevenger for their work on our NHL Draft cards and takeovers, Alexander Taffe, Said Shatila, Joshua Rabanal for our Live Activities. Ana Baskinger for the 𝘚𝘩𝘪𝘱 𝘏𝘢𝘱𝘱𝘦𝘯𝘴 graphic.

𝐄𝐯𝐞𝐫𝐲 𝐤𝐢𝐭, 𝐞𝐯𝐞𝐫𝐲 𝐜𝐞𝐫𝐞𝐦𝐨𝐧𝐲, 𝐞𝐯𝐞𝐫𝐲 𝐠𝐨𝐥𝐝 𝐝𝐞𝐬𝐞𝐫𝐯𝐞𝐬 𝐚 𝐭𝐚𝐤𝐞𝐨𝐯𝐞𝐫.

To mark Canada Day, we look back at one of our favourite builds of the year. For Milano Cortina 2026, we transformed the Team Canada app multiple times, with takeovers intentionally designed to meet different moments.

𝐅𝐈𝐑𝐒𝐓 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐭𝐚𝐤𝐞𝐨𝐯𝐞𝐫. Kit-reveal takeover showcasing Team Canada's dark maroon opening-ceremony outfits.

𝐒𝐄𝐂𝐎𝐍𝐃 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐭𝐚𝐤𝐞𝐨𝐯𝐞𝐫. The opening ceremony deserved its own takeover, with a bilingual home page, featuring athletes, key information, and details of the ceremony.

𝐅𝐎𝐔𝐑𝐓𝐇 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐭𝐚𝐤𝐞𝐨𝐯𝐞𝐫. (Stay with me, I'll come back to the third one.) Closing ceremony. Another kit reveal, with Team Canada's green and blue closing-ceremony kit, and showcasing the medals won by Canada.

𝐓𝐇𝐈𝐑𝐃 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐭𝐚𝐤𝐞𝐨𝐯𝐞𝐫. 𝐅𝐈𝐕𝐄 𝐭𝐢𝐦𝐞𝐬. The special one. Every time Canada podium-ed with a gold medal, there was a fresh app takeover for it. Team Canada got to use it five times. Five gold medals for Canada. Five moments worth celebrating. A digital celebration built in advance, waiting for gold.

4 digital takeovers in 25 days. 🎨🎨🎨🎨
A gold-medal takeover used 5 times. 🥇🥇🥇🥇🥇
One Team Canada app to host every digital celebration.

Happy Canada Day. 🇨🇦

👏 𝖪𝖴𝖣𝖮𝖲. Thank you, Ellen McCann, Mark Nadolny, Serena Adatia, for the years of collaboration with you. It's not just your ideas and innovation that inspire us. It's your kindness and enthusiasm that genuinely make us dig deeper, to do more for you and with you. Working with you is a gift and a joy. This app is special to us in so many ways. It's the app with the most athletes, sports, and medal moments. And now, it's the app with the most unique takeovers within the shortest period of time. A new best practice.

🎬 𝖢𝖱𝖤𝖣𝖨𝖳𝖲. Aislinn Keenan, Justin Clevenger, for redesigning the Team Canada Olympic takeovers. Ana Baskinger for the 𝘚𝘩𝘪𝘱 𝘏𝘢𝘱𝘱𝘦𝘯𝘴 graphic.

𝐓𝐰𝐨 𝐜𝐚𝐩𝐭𝐚𝐢𝐧𝐬 𝐮𝐧𝐢𝐭𝐞𝐝 𝐢𝐧 𝐨𝐧𝐞 𝐚𝐩𝐩.

Minnesota United has a World Cup captain on its roster. Two captains, actually.

James Rodríguez joined the Loons this year, and is the captain of Colombia's World Cup team. And the club's own captain, Michael Boxall, scored the goal that sent New Zealand to the tournament back in March of this year.

Minnesota United kept their full-page-height, latest-news-article layout intact, with a marquee article and the latest news as the first thing you see when you open the app. That familiar layout means fans are always met with a dramatic image on opening the app (honestly, on opening up any page of the app, which is one of the unique features of the Minnesota United FC app), and can find their World Cup news quickly.

Below the news are the club's World Cup Player Tracker and Tournament Tracker, to help fans follow the three Loons players and their nations.

James Rodríguez, Colombia (captain).
Michael Boxall, New Zealand (Loons captain).
Carlos Harvey, Panama.

And the trackers do their job of tracking the three players' stats on the global stage, while surfacing what matters to local fans—the Watch Guide and the Soccer Celebration hub, showcasing the club's downtown fan fest at Peavey Plaza and Nicollet Mall all summer. Built to complement, not compete. The global game with local fandom.

United, by Design.

👏 𝖪𝖴𝖣𝖮𝖲. Thank you, Evan Entler, Dan Gustafson, for collaborating with us on launching these World Cup trackers. Yours is one beautiful app. And it's because of you. As they say, design is what you leave out. I am personally a massive fan of the restrained elegance in the design of your app, your layout, your use of custom fonts, your use of the brand, and the thought and intention you put into every page and every pixel. I particularly love your use of compelling, full-height images as the first thing you see when you land on the key pages of the app.

Thank you to Stats Perform for working with us to get us the detailed stats and feeds to populate this World Cup hub across our family of football club apps.

🎬 𝖢𝖱𝖤𝖣𝖨𝖳𝖲. Aislinn Keenan, Samit Ghelani, Richard Pepper, Cristian Alfaro, Justin Clevenger, Lexie Vigna for their work on our new World Cup Cards for our football/soccer apps. Ana Baskinger for the 𝘚𝘩𝘪𝘱 𝘏𝘢𝘱𝘱𝘦𝘯𝘴 graphic.

𝐖𝐡𝐞𝐧 𝐭𝐡𝐞 𝐭𝐞𝐚𝐦 𝐜𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞𝐬 𝐏𝐫𝐢𝐝𝐞, 𝐬𝐨 𝐝𝐨𝐞𝐬 𝐭𝐡𝐞 𝐚𝐩𝐩.

Theme nights. Fans dress up. The venue dresses up. The program guide dresses up. Well, the app deserves the full treatment, too.

Last Friday, the Connecticut Sun celebrated Pride Night, and the Sun app met that moment in style. We transformed the home screen with a single-game digital takeover tailored for the occasion, with pastel-rainbow gradients infused into cards, thumbnails, backgrounds, buttons, and special ticket offers for fans ready to be a part of the theme-night game.

Our favorite bit was the goosebumpy surprise of opening up the app. The Sun break out their custom animated splash-screen for theme nights alone. For Pride Night, the Sun app's first-stage splash morphed into a pastel rainbow gradient melting into a sunset. I could watch this animated splash-screen on repeat, no kidding. We automated the special effects of the digital takeover, from its unveiling at 12:01 AM on Friday, through the final buzzer of Friday's game, and until 11:59 PM on Friday.

One game. One night. One glorious takeover.

Everyone's welcome under the Sun.

👏 𝖪𝖴𝖣𝖮𝖲. Thank you, Mia Krysa, MS, for collaborating with us on this special digital takeover, and for allowing us to have this unique animated splash-screen that went with it. We appreciate you, and we love working with you on all of your theme-night takeovers.

🎬 𝖢𝖱𝖤𝖣𝖨𝖳𝖲. Aislinn Keenan, Justin Clevenger for their work on this digital takeover. Ana Baskinger for the 𝘚𝘩𝘪𝘱 𝘏𝘢𝘱𝘱𝘦𝘯𝘴 graphic.

𝐀 𝐦𝐮𝐥𝐭𝐢-𝐝𝐚𝐲 𝐞𝐯𝐞𝐧𝐭 𝐝𝐞𝐬𝐞𝐫𝐯𝐞𝐬 𝐚 𝐦𝐮𝐥𝐭𝐢-𝐝𝐚𝐲 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐭𝐚𝐤𝐞𝐨𝐯𝐞𝐫.

The 2026 NHL Draft starts tonight.
The Dallas Stars Draft digital takeover started yesterday.

We worked with the Dallas Stars to transform their app in time for this tentpole event in the NHL calendar. The team has new picks. The app has a new coat of paint, with new features and new cards. I mean, it's the Draft. The app deserved a star treatment. A multi-day digital takeover for a multi-day event. The Stars app will continue dynamically refreshing, from pre-Draft mode (yesterday), heading into Round 1 (tonight), and through Rounds 2-7 (Saturday). Something new to see every time you open up the app throughout the Draft.

It all starts with a countdown to the Draft, right on the home screen of the app. Then our new NHL Draft features take over.

𝐎𝐧 𝐭𝐡𝐞 𝐂𝐥𝐨𝐜𝐤. Which NHL team is on the clock now, and the next three up.
𝐍𝐞𝐱𝐭 5 𝐏𝐢𝐜𝐤𝐬. Which five picks are coming up next.
𝐎𝐮𝐫 𝐏𝐢𝐜𝐤𝐬. Every Dallas Stars pick, by round and number, all in real time.

And in between picks, the Dallas Stars app continues to keep fans updated with great storytelling content from the team. YinzStories, our vertical-video product, serves up exclusive draft content—pick breakdowns, draft-day storylines, fresh wallpapers—all shareable directly from the Stars app.

And the best part of it all? The Draft takeover all flows right back into the regular home screen of the app. Stars fans can dive into the full Draft experience without losing the familiar Stars app layout that they know and love.

The Stars are on the clock tonight.
The Stars app started counting down yesterday.

👏 𝖪𝖴𝖣𝖮𝖲. Thank you, 𝐄𝐥𝐞𝐧𝐚 𝐒á𝐧𝐜𝐡𝐞𝐳-𝐅𝐫𝐞𝐞𝐦𝐚𝐧, for your enthusiasm, fan-first vision, and ideas for transforming the Dallas Stars app for every tentpole moment. This was one of our biggest takeovers, rippling through multiple pages of the app, and using so many new cards and features. We loved building this Dallas Stars Draft Takeover with you, for you, and for the fans.

🎬 𝖢𝖱𝖤𝖣𝖨𝖳𝖲. Aislinn Keenan, Samit Ghelani, Justin Clevenger for their work on our NHL Draft takeovers. Ana Baskinger for the 𝘚𝘩𝘪𝘱 𝘏𝘢𝘱𝘱𝘦𝘯𝘴 graphic.

𝐂𝐢𝐧𝐜𝐢𝐧𝐧𝐚𝐭𝐢 𝐒𝐮𝐦𝐦𝐞𝐫 𝐨𝐟 𝐒𝐨𝐜𝐜𝐞𝐫. 𝐈𝐧 𝐭𝐡𝐞 𝐅𝐂 𝐂𝐢𝐧𝐜𝐢𝐧𝐧𝐚𝐭𝐢 𝐚𝐩𝐩.

Miles Robinson is the first active FC Cincinnati player named to a U.S. World Cup roster. And the club built a digital experience worthy of this moment.

The Summer of Soccer hub went live inside the FC Cincinnati app—one tap from the home screen. No hunting. No searching. A whole slate of new features and new cards, released just in time for the tournament. Our new Player and Nation Trackers mean that you can follow Robinson and the USA squad stage by stage, along with every other nation that takes the field. You can check out all our Live Stats and Match Cards, with live scoring data for every game, from kickoff to final whistle. Don't forget to make your picks before each match, and see how you stack up, using our in-app World Cup Predictor. And, for a quick glance to catch up on the day's news, use our Daily Roundup, an AI-powered card with the day's biggest moments, automatically updated every day.

And for local fans, the club has included a Watch Party carousel, with the club's Soccer Celebration watch parties at Fountain Square. Every bit of information that a Cincy fan needs to experience the World Cup.

And one more nugget, just for us. This summer, FC Cincinnati host Burnley Football Club at TQL Stadium on Friday, July 10. One YinzCam club welcoming another. These are the goosebumps we live for.

Miles Robinson took Cincinnati to the World Cup.
The FC Cincinnati app brings the World Cup home to Cincy fans.

👏 𝖪𝖴𝖣𝖮𝖲. Thank you, Christian C., Zoe Sucharski, Laura Wright, for the opportunity to work with all of you on the FC Cincinnati mobile app. We love all the many innovations you've rolled out with us, such as Commemorative Tickets and your Kit Launch digital takeovers. The new in-app World Cup hub, with Miles Robinson at the heart of it, is yet another special project for us. We're excited to continue to do even more with your app this season.

Thank you to Stats Perform for working with us to get us the detailed stats and feeds to populate this World Cup hub across our family of football club apps.

🎬 𝖢𝖱𝖤𝖣𝖨𝖳𝖲. Aislinn Keenan, Samit Ghelani, Richard Pepper, Monica Crowsey, Cristian Alfaro, Justin Clevenger for their work on our series of World Cup takeovers and new World Cup Cards for our football/soccer apps. Ana Baskinger for the 𝘚𝘩𝘪𝘱 𝘏𝘢𝘱𝘱𝘦𝘯𝘴 graphic.