๐๐ฎ๐ฌ๐ญ๐ข๐ง ๐
๐'๐ฌ ๐๐ฅ๐ฎ๐ ๐๐ฉ๐ฉ ๐๐ง๐ ๐ค๐ข๐ญ ๐ฅ๐๐ฎ๐ง๐๐ก ๐ซ๐๐๐๐ก ๐๐จ๐ซ ๐ญ๐ก๐ ๐ฌ๐ค๐ข๐๐ฌ.
Austin FC just dropped The Violet Crown Kit, the club's first-ever third jersey, and its first-ever in purple, as a part of the 2026 adidas Archive Collection. And the club app told the whole story. The launch film leads, front and center.
Then, as you scroll, the story becomes more potent, panel by panel:
๐ฃ The Kit: the club's eighth jersey in retro typeface and violet palette.
๐ฃ The Jocktag: "Underneath the Violet Crown," the lyric Austin FC supporters sing at every home match, stitched right into the kit.
๐ฃ The Backneck: yes, the original MLS logo, connecting the club to throwback culture in a meaningful way.
๐ฃ The Colors: a departure from tradition, the violet and pink hues bringing the Austin sunset to life. Detail shots and player imagery are woven throughout, so fans feel the intention and the meaning before they ever tap Shop the Kit.
Most kits celebrate the club.
Some kits celebrate the city.
This one reaches for the sky, that violet sky unique to Austin.
๐ ๐ช๐ด๐ฃ๐ฎ๐ฒ. Grace A. Castillo, Travis Hawks, and Ryan Fannin, thank you for doing so many interesting activations with us. This one was a fan favorite in the office, with those striking violet and pink hues. What a great way to do a kit launch in your app. Thank you for giving us the joy and the opportunity to bring your kit-launch story to life in digital.
๐ฌ ๐ข๐ฑ๐ค๐ฃ๐จ๐ณ๐ฒ. Aislinn Keenan and Monica Crowsey for the build. Ana Baskinger for the ๐๐ฉ๐ช๐ฑ ๐๐ข๐ฑ๐ฑ๐ฆ๐ฏ๐ด graphic.