Austin FC World Cup Takeover
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Austin FC turns their app into a digital guide for Austin soccer fans this summer.
Austin FC has created intentional physical destinations for thousands of soccer fans to gather, connect, and celebrate in the city for the duration of the World Cup. Two venues: Auditorium Shores (June 11–12) and Casa VERDE at Inn Cahoots (June 13 – July 19). Free daily watch parties spanning 39 incredible days and 104 matches.
And the Austin FC app has transformed into the ultimate digital companion for Austin soccer fans. An app takeover to match (pun fully intended) the tournament takeover of the city of Austin. A digital Soccer Celebration hub, with the app completely refreshed to deliver up-to-date information on the watch parties: where, when, and how. The hub includes details of the two special venues, the match-watching schedules, the tournament stages, how to register, and how to get there. All in Austin FC’s branding.
Austin FC President Andy Loughnane said: “From Auditorium Shores to East Austin and across the community, we’re creating spaces where fans can come together, connect, and watch every match of the tournament for 39 incredible days.”
Austin is ready.
Austin FC is ready.
The Austin FC app is ready.
Verde! Listos! 💚⚽🌎
Kudos: Ryan Fannin and Grace A. Castillo, thank you so much for giving us the opportunity to dress up the Austin FC app for this big global moment. I love what you’re doing as a club, to promote and celebrate soccer, and to build a genuine sense of community spirit around the game. In addition to the two physical spaces where fans can gather, the app is now a (third) digital space, too. It’s a privilege that we get to work with you on your app, and an absolute source of joy to collaborate on this unique 39-day digital takeover.
Credits: Aislinn Keenan and Lexie Vigna for this special-event digital takeover. Ana Baskinger for the Ship Happens graphic.