Blues Digital Easter-Egg Hunt

#6226

How do you pull off a digital Easter-egg hunt, to drive fan engagement?

Actually, a digital duck hunt.
In the St. Louis Blues app.

Five digital Louie ducks. 🦆🦆🦆🦆🦆
Quietly hiding, in plain sight.
In different parts of the Blues app.
One sneakily hiding in the team roster.
Another on the shelf of a section header.
A third masquerading as a social-sharing icon.

Find all five? Discounted tickets.
The Blues app traffic more than doubled.
And, on a non-gameday, no less.

Turns out, everyone loves a good Easter-egg hunt. Myself included.
Duck, duck, Blues.

Kudos: Thank you, Magali Valiente and Julia Lesnicki, for your collaboration, creativity, and your drive to get this one launched. In less than a day! This was all you, and we had nothing to do with it. It was your design, your concept, your imagination, and your creativity in pulling off such a fun activation to drive tickets for a themed Blues game. This is a new best practice on our platform!

Credits: Shout-out to Josh Sweeney on the YinzCam, Inc. side for working closely with Magali and Julia to get this launched in record time.