Brentford FC 2026 World Cup Hub

#6244

𝗛𝗼𝘄 𝘁𝗵𝗲 𝗕𝗿𝗲𝗻𝘁𝗳𝗼𝗿𝗱 𝗰𝗹𝘂𝗯 𝗮𝗽𝗽 𝗽𝗹𝗮𝘆𝘀 𝗼𝗻 𝗳𝗼𝗼𝘁𝗯𝗮𝗹𝗹’𝘀 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝘀𝘁𝗮𝗴𝗲.

With the World Cup underway, Brentford FC just shipped a beautiful new Tournament hub in their club app, built around the four Bees participating.

The Brentford app is the ultimate World Cup digital companion for Bees fans. Player tracker. Nation tracker. Tournament tracker. Live match stats. Live player stats. Live commentary. Predictor. Daily recaps. Live catch-up summaries. Arcade-style mini-games. The lot.

4 Bees featuring on the world stage.
24 new features featuring in the Bees app.
𝗬𝗼𝘂 𝗵𝗲𝗮𝗿𝗱 𝘂𝘀. 𝗧𝘄𝗲𝗻𝘁𝘆. 𝗙𝗼𝘂𝗿.

(1) Player Tracker. (2) Player Profile. (3) Nation Tracker. (4) Tournament Hub.
(5) Top Scorers + Top Assists. (6) Event-based Match Cards.
(7) Live game clock. (8) Live player stats. (9) Live commentary.
(10) Pre-match coverage. (11) Post-match recap retention.
(12) Predict match winner. (13) Predict tournament winner.
(14) Prediction history. (15) Fanbase-vote distribution.
(16) Daily recap. (17) For You Summaries. (18) Live Catchups.
(19) Daily club content. (20) Runner mini-game. (21) Keepy-uppy mini-game.
(22) FanIQ trivia. (23) Daily 10-a-day trivia challenge. (24) Leaderboards.

This was our first app to ship AI-powered, fan-centric content: daily recaps, personalised summaries of your players and their nations, and live catch-ups of the day’s happenings.

𝗞𝗨𝗗𝗢𝗦: David Quick, what can we say? You are a game-changer. You wanted this for the supporters. You wanted the ultimate gamified fan-engagement digital hub for Bees fans. And we wanted to build it with you, for you. It is an absolute pleasure to work with someone who cares about the digital user experience and product design in such a hands-on way. The thought, intention, understanding, and care you put into every corner of the product shows. Your user-centric attitude shows. Your eye for every little detail shows. Your collaborative spirit shows. This Tournament hub in the Brentford app is living proof.

We wanted to shout-out Harvey Parsons, Matthew Parsons for their excellent work supporting with the creative design, plus Faith Eldridge and Luke Bull for their help in testing and launching this project.

𝗖𝗥𝗘𝗗𝗜𝗧𝗦: Aislinn Keenan, Samit Ghelani, Richard Pepper, Monica Crowsey, Siwei J., Cristian Alfaro, and Justin Clevenger for their incredible work and collaboration to design and build our World Cup features and takeovers, including this very special one for Brentford. Ana Baskinger for the 𝘚𝘩𝘪𝘱 𝘏𝘢𝘱𝘱𝘦𝘯𝘴 graphic