Brentford Kit Reveal

#6267

𝐁𝐫𝐞𝐧𝐭𝐟𝐨𝐫𝐝'𝐬 𝐟𝐚𝐧𝐬 𝐜𝐚𝐧 𝐫𝐞𝐯𝐞𝐚𝐥 𝐭𝐡𝐞 𝐤𝐢𝐭 𝐟𝐨𝐫 𝐭𝐡𝐞𝐦𝐬𝐞𝐥𝐯𝐞𝐬. 𝐍𝐨𝐰 𝐢𝐧 𝐭𝐡𝐞 𝐜𝐥𝐮𝐛 𝐚𝐩𝐩.

This week, Brentford revealed their new home kit for 2026/27 and 2027/28, reinforcing the club's commitment to affordability and sustainability through another two-year rollover. And, in a digital first, they let fans reveal the new kit for themselves. Open the Brentford app to see a digital scratch-off card. Scratch it off, bit by bit, to reveal the new Joma home kit for yourself, and then drop straight into the kit hub. The scratch-off experience shows up only once for every fan, keeping that first reveal moment exciting. A first look at the Brentford kit, and one that you—the fan—get to uncover in your club app.

So much intent and thought in every detail of this kit and this kit launch.

🐝 The Always Twogether kit: One home shirt for two seasons, 2026–28.
🐝 The details. Iconic red and white stripes, with honey yellow across the collar, cuffs, side panels, and around the crest and partner logos. Beehive detailing on the back of the neck, a nod to the old quadrant crest.
🐝 A retail carousel: See the range, check prices, buy it then and there.
🐝 Wallpaper downloads, straight from the kit's photoshoot.
🐝 And the debut: August 15 against Eintracht Frankfurt at the Gtech.

At Brentford, sustainability is not just a value. It's worn on your sleeve. Literally. The new shirt is made from recycled polyester created from repurposed PET plastic bottles. It's durable and built to perform at the highest level, while reducing the environmental impact of traditional fabric production.

A nod to the Bees' past.
A focus on our (collective) future.
Affordability and sustainability, built in.
Always Twogether.

👏 𝖪𝖴𝖣𝖮𝖲. David Quick, Harvey Parsons, Marcus Hunter, Luke Bull, Faith Eldridge, you've done it again. I just love the thought and intention behind every detail of the kit launch, from the shirt itself to the digital scratch-off reveal experience in the app. You've turned the club app into THE digital destination for Bees fans. Thank you for coming up with such creative ways to delight fans, and for continuing to ship a new best practice every month. You just don't stop at the last thing you shipped. You're already building the next one. And we love your pace, your spirit, and your energy (but you know that already).

🎬 𝖢𝖱𝖤𝖣𝖨𝖳𝖲. Aislinn Keenan, Lexie Vigna for the Kit Launch takeover. Ana Baskinger for the 𝘚𝘩𝘪𝘱 𝘏𝘢𝘱𝘱𝘦𝘯𝘴 graphic.