Browns Schedule Release

#6233

THIS is how you do a Schedule Release reskin.

And, the best part? We had nothing to do with it. Absolutely nothing.
This was all Sabrina Grivas and Andrew Gribble. 🤩

For 36 hours, the Cleveland Browns app entered the arcade.
For 36 hours, the Browns app was a Fighter.
Street Fighter CLE.

Full digital reskin. 7 pages.
Animated second-stage splashes.
8-bit content headers. Rebranded titlebars.
Animated GIFs pushing fans to buy tickets.
Schedule page with 5 views, color-coded.
Home games in orange. Away games in purple.
Street Fighter style.

MatPat from Game Theory? YouTube legend. Internet icon.
Right there. In the Browns app.

A precisely and perfectly timed, flawless digital reskin.
7:30 PM, May 14. Go-live. Automatic.
7:30 AM, May 16. Take-down. Automatic.
The YinzCam, Inc. Graffiti scheduler handled the go-live and takedown automatically. No all-nighters. No scrambling.

This wasn’t a collab.
This was a boss fight. And, the Browns won. 🕹️🏈⚡

Kudos: Sabrina, Andrew, wow, wow, wow, wow, WOW. I gush because it’s that spectacular. This was a work of art. I’ve been doing this for 17 years, and this has to be one of my favorite Schedule Release reskins ever. You had the idea, you executed it, you did the takeover, you did the designs, and we simply watched, cheered, and applauded from the sidelines. I love the little details, the different colors for the home and away games, the 8-bit headers, the animated GIFs. Again, wow. A heartfelt thank-you for doubling down on using our Graffiti platform to the max for these types of digital reskins. This is one for the books.