Burnley FC 2026/27 Away Kit

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𝐓𝐡𝐞 𝐂𝐫𝐞𝐚𝐦 𝐑𝐢𝐬𝐞𝐬. 𝐎𝐧 𝐭𝐡𝐞 𝐚𝐩𝐩, 𝐭𝐡𝐞 𝐰𝐞𝐛𝐬𝐢𝐭𝐞, 𝐚𝐧𝐝 𝐂𝐥𝐚𝐫𝐞𝐭𝐬+.

One kit reveal. Three surfaces we built.

When Burnley Football Club unveiled their 2026/27 away kit, the whole story landed across the app, the club website, and the Clarets+ OTT platform—all at once. And what a reveal! The kit was led from concept to completion by co-owner and NFL great JJ Watt—nearly two years in the making, every detail his call, from the crest to the colour palette.

The launch film casts him as “The Milkman” (a nod to his NFL nickname), driving a milk float through the Lancashire countryside to deliver “the cream” to Burnley.

📱 In the Burnley app: a complete home-page digital takeover. A swipe-able carousel of the kit and behind-the-scenes shots from the shoot. A link straight to the full kit-launch story.
🖥️ On the Burnley website: the complete reveal article—the crest, the design, the film—on the website that we built for the club.
🎬 On Clarets+: the exclusive “Making Of” documentary, charting the two-year journey from first sketch to final shirt, on the OTT platform that we launched.

And the shirt itself? At its heart, one of Burnley’s most beloved crests—worn from 1979–83 and again from 1987–2009—brought back and reworked in a tonal palette. History honoured. Identity restored.

For fans ready to wear it, there's a Retail Cards carousel to buy the kit right inside the app. No redirects. No friction. Just the kit, one tap away.

Rooted in the past. Built for the future.
The Cream Rises. Forever and Ever.

👏 𝖪𝖴𝖣𝖮𝖲. Helen George, Indi Pollard, Anya Swift, and the Burnley FC marketing team, thank you for working with us on the kit launch across three different digital products, in a synchronized and cohesive manner. Helen, I cannot say enough about you and how much I admire you personally and professionally. You are ethical to a fault, you have a big heart, you care deeply about your work, you care deeply about people, you are ambitious for your digital platform, and incredibly collaborative in your approach to everything. Your discipline and your determination got all of these digital products launched on time, and you're still dreaming up even more features for the supporters. I love working with you because of who you are. I am a fan of yours for life.

🎬 𝖢𝖱𝖤𝖣𝖨𝖳𝖲. Aislinn Keenan, George Oakley, Richard Pepper, Justin Clevenger, Lexie Vigna, for the kit-launch digital takeover. Ana Baskinger for the 𝘚𝘩𝘪𝘱 𝘏𝘢𝘱𝘱𝘦𝘯𝘴 graphic.