Hornets Bilingual App
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How does an NBA team serve its growing Hispanic fanbase?
The Charlotte Hornets answered that question by building a fully localized Spanish experience into their app, on both iOS and Android.
The entire Hornets app adapts automatically to the fan’s device language settings. If the fan sets their device to Spanish, they see the Spanish version of the app. If they set it to English, they see the English version.
The English and Spanish versions of the Hornets app remain identical in app layout, user journeys, and the core fan experience. The content is authentically translated and rendered, with a fully bilingual Game Center (yes, even the stats), player profiles, navigation labels, menus, home feed, content cards, live game experiences, and ticketing flows. Yes, all of it. Translated and rendered.
Personalization should be this easy. No cognitive load on the fan. No mental translation. For the fan, this is their language and their choice, naturally showing up in their app, making it their team.
Stafford Braxton puts it best, “In the Carolinas, we are proud to serve a strong and rapidly growing Hispanic community whose culture is deeply woven into the fabric of both our team and our city. Launching the Spanish-language version of our app was a natural and important step in that journey. It allows us to better connect with our Spanish-speaking fans, making our content more accessible, inclusive, and engaging.”
Kudos: Stafford Braxton, Carly Callans, Alexandria Wright, Matt Sheridan, and the entire Charlotte Hornets organization, thank you for making the fan’s native language a product decision, not just a mission statement. This was our first bilingual app across all of our NBA teams, and we’re very proud to have worked with you on it. I love features backed by purpose and the intent to genuinely serve the fan. The most important things to a human being are a sense of belonging, a sense of connection, and a sense of community. Your fully bilingual Hornets app delivers that on all fronts. Somos Los Hornets.