The Chicago Bears app has a unique feature that is all heart.
The club took something that matters (please, don't drink and drive for your own safety) and made saying "yes" to it take literally less than ten seconds, along with a small token of appreciation at the other end.
It's the Bears' ๐๐ข๐ฎ๐ฆ๐ฅ๐ข๐บ ๐๐ญ๐ถ๐ฆ ๐๐ฐ๐ฐ๐ฏ ๐๐ฐ๐ฏ-๐๐ญ๐ค๐ฐ๐ฉ๐ฐ๐ญ๐ช๐ค ๐๐ฆ๐ด๐ช๐จ๐ฏ๐ข๐ต๐ฆ๐ฅ ๐๐ณ๐ช๐ท๐ฆ๐ณ pledge.
๐ป Open the Bears app on gameday. Confirm you're 21 or older. Pledge not to drink alcohol at the Bears home game and to provide safe transportation home for your group. Accept the terms. Tap Submit. That's it.
๐ป Your thank-you from the Bears shows up immediately: a free Dr Pepper soda or bottled water loads right into your Scan & Pay wallet inside the Bears app.
๐ป Now, head to any Soldier Field concession stand during that home game, to scan and redeem your tangible thank-you.
๐ป One pledge per home game, tracked in the app. Complete with a thank-you gift.
๐ป You're also entered for a chance to win the Designated Driver of the Game, including a $50 gift certificate to be used at the Bears Online Pro Shop.
Simple, powerful, thoughtful, intentional.
Your phone, your Bears app, your pledge, and a water/soda on the house.
๐๐ฏ ๐ข๐ฑ๐ฑ ๐ต๐ฉ๐ข๐ต ๐ณ๐ฆ๐ธ๐ข๐ณ๐ฅ๐ด ๐บ๐ฐ๐ถ ๐ง๐ฐ๐ณ ๐ฅ๐ฐ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ณ๐ช๐จ๐ฉ๐ต ๐ต๐ฉ๐ช๐ฏ๐จ, ๐ฆ๐ท๐ฆ๐ณ๐บ ๐ด๐ช๐ฏ๐จ๐ญ๐ฆ ๐ฉ๐ฐ๐ฎ๐ฆ ๐จ๐ข๐ฎ๐ฆ.
That's the quiet genius of it. That genius belongs to Molly Brown, Austin Huette, and Pooja Van Dyke, who came up with the idea and built it into their app. Molly, Austin, and Pooja have launched so many innovations into their app over the last few years, but this one stands out for me as one of those rare, do-the-right-thing, look-after-people features across all of our clients and their apps.
Fan safety is the Bears' number one priority.
And the Bears digital team built that right into the app.
Bear Down. And get home safe.
Image credit: Ana Baskinger