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๐จ๐จ๐ญ๐๐๐ฅ๐ฅ ๐ฆ๐๐๐ญ๐ฌ ๐๐ง๐ข๐ฆ๐.
October 10, 2026.
Anime Day. Chicago Fire FC home game. At Soldier Field.
Anime Takeover. Chicago Fire FC mobile app. In supporters' hands.
A themed digital takeover only lands if it goes all the way.
Starting yesterday, Naruto Shippuden took over the Fire app.
๐ฅ A fully-themed match card for Fire vs. NYCFC, with the club names, superbly styled as ninja headband scrolls, "CFFC" and "NYCFC" inked like mission tags.
๐ฅ Naruto branding across the whole home screen.
๐ฅ Everything familiar that a fan needs for matchday, still right there: Tickets, My Profile, Membership, Schedule.
๐ฅ The Match Recap from the Fire's second straight win over Vancouver, already in the feed.
๐ฅ Team, Roster, Standings, Stats, all in one place.
๐ฅ A Naruto-themed jersey giveaway for the first 5k fans tomorrow.
The Chicago Fire didn't just drop a logo on the home screen. They reskinned the match card, the branding, the whole arrival moment, and kept every familiar gameday tool exactly where fans always reach for it, but with an anime theme that owns the moment.
Football and anime share a home screen.
The stats and the spectacle, working together.
This app's on fire.
Believe it.
๐ ๐ช๐ด๐ฃ๐ฎ๐ฒ. Jacqueline Oiga, Emily Simanskis, Andrew Grahovec, Dan Moriarty, we love how you absolutely own every club moment through the club app. Redesigns are made for moments like this, and this might be the first anime-themed digital takeover we've ever built and shipped (!!). We love working with you to launch all these creative activations, and we can't wait to see the next takeover you have planned for us. Keep them coming!
๐ฌ ๐ข๐ฑ๐ค๐ฃ๐จ๐ณ๐ฒ. Aislinn Keenan and Justin Clevenger for the build. Ana Baskinger for the ๐๐ฉ๐ช๐ฑ ๐๐ข๐ฑ๐ฑ๐ฆ๐ฏ๐ด graphic.