๐ ๐ญ๐ก๐๐ฆ๐-๐ง๐ข๐ ๐ก๐ญ ๐ญ๐๐ค๐๐จ๐ฏ๐๐ซ ๐๐๐ญ๐๐ก๐๐ฌ ๐๐ข๐ซ๐.
Hispanic Heritage Night, presented by Meridian. Ahead of this theme night on September 13, the Chicago Fire transformed their app with a beautiful homepage digital takeover.
The club's own floral artwork carried the whole thing. Warm cream tones, bold red script, and exquisite botanical illustrations woven through backgrounds and section headers.
And the best part? The placement of the sections stayed the same, meaning that fans didn't lose the familiarity of their trusted layout on matchday.
โฝ The match card, front and center, with score, recap, and what's next.
โฝ Schedule, roster, standings, and news. Themed. โ๏ธ
โฝ My Profile, membership, and tickets, where they belong. Themed. โ๏ธ
โฝ Stay Connected: every Fire channel. Themed. โ๏ธ
Design without disruption.
Nothing moved, nothing got harder to find.
This is how a theme night comes to life in a club app.
Dressed up for the occasion, but still a familiar, trusty companion.
Familiar. Floral. Fans. Fire. Fantastic.
๐ ๐ช๐ด๐ฃ๐ฎ๐ฒ. Emily Simanskis, Jacqueline Oiga, Andrew Grahovec, Dan Moriarty, here you go again! Another matchday, another themed takeover of the app. We love it. It's incredible how you continue to reskin the app for these big moments and big matches, and we genuinely enjoy collaborating with you to make these special for Fire fans.
๐ฌ ๐ข๐ฑ๐ค๐ฃ๐จ๐ณ๐ฒ. Aislinn Keenan and Lexie Vigna for the takeover. Ana Baskinger for the ๐๐ฉ๐ช๐ฑ ๐๐ข๐ฑ๐ฑ๐ฆ๐ฏ๐ด graphic.