๐๐ก๐ ๐
๐ข๐ซ๐ ๐๐ฉ๐ฉ ๐ฉ๐จ๐ฎ๐ซ๐ฌ ๐จ๐ฎ๐ญ ๐ญ๐ก๐ ๐ฉ๐ข๐ฑ๐๐ฅ๐ฌ ๐๐จ๐ซ ๐๐ค๐ญ๐จ๐๐๐ซ๐๐๐ฌ๐ญ.
The Chicago Fire gave their app a seasonal digital reskin for Oktoberfest, presented by the Illinois Soybean Association. Quick, download the Fire app now, and you'll see that it sports a dramatically different look from the club's red and blue.
๐พ The entire palette shifts to the season: rich browns, sky blue, and wheat-inspired details woven through every section. A harvest-festival feel, head to toe.
๐พ The match card up top: Fire vs. Philadelphia Union, on October 14 at 8:30pm at Soldier Field. The familiar Tickets and Preview one tap away.
๐พ "No Fees. Just Fire." The fee-free ticket offer for the next two home matches, right where fans can spot it quickly.
๐พ Schedule, Team News, Standings, Roster. Every section. Oktoberfest style.
This is the perfect, on-brand, on-time sponsored digital takeover.
Oktoberfest is a harvest festival, and it's presented by the Illinois Soybean Association, an agriculture partner whose wheat-and-harvest world is woven right into the design.
The theme, the palette, the partner all telling one story.
Familiar structure. All the harvest feels.
Yes, it's Oktoberfest time.
Raise one for the Fire.
๐ ๐ช๐ด๐ฃ๐ฎ๐ฒ. This is our first Oktoberfest digital takeover, for any club, anywhere, in the last 17 years. What a standout October takeover, with the harvest branding and in celebration of your local Illinois partner! I just love, love, love the sponsor-meets-theme concept behind this one. I'm sure that other clubs will start thinking up their Oktoberfest takeovers, based on this one. Thank you for the continuous and ever-growing collaboration, Jacqueline Oiga, Emily Simanskis, Andrew Grahovec, Dan Moriarty.
๐ฌ ๐ข๐ฑ๐ค๐ฃ๐จ๐ณ๐ฒ. Aislinn Keenan and Lexie Vigna for the build. Ana Baskinger for the ๐๐ฉ๐ช๐ฑ ๐๐ข๐ฑ๐ฑ๐ฆ๐ฏ๐ด graphic.