๐๐ก๐ ๐ฆ๐จ๐ฌ๐ญ-๐ฉ๐ฅ๐๐ฒ๐๐ ๐ซ๐ข๐ฏ๐๐ฅ๐ซ๐ฒ ๐ข๐ง ๐๐จ๐จ๐ญ๐๐๐ฅ๐ฅ. ๐๐ซ๐๐ฌ๐ฌ๐๐ ๐๐จ๐ซ ๐ญ๐ก๐ ๐จ๐๐๐๐ฌ๐ข๐จ๐ง.
Packers vs. Bears. Week 5. Lambeau Field.
A rivalry that dates back to 1921.
The most-played rivalry in NFL history.
And the Green Bay Packers app is fully dressed for it.
The Rivalries uniform takeover is live across the whole Packers app. And this kit tells a story that runs far deeper than green and gold:
๐ข A desaturated vintage green jersey, with alabaster pants and helmet, where the alabaster is drawn from the aged paper of historic Packers stock certificates.
๐ก Jersey numbers engraved like paper currency, again a nod to the fans whose financial support has sustained this franchise for over a century.
๐ข The modernized interlocking "GB" on the chest, a throwback to the Lombardi era.
๐ก "Making History Since 1919" inside the collar. "Go Pack Go" on the back of the helmet.
This isn't just a uniform.
It's a love letter to the fans.
Worn by the NFL team that the fans own.
And the takeover runs the whole app:
๐ Meet the Team, with Jordan Love and Christian Watson front and center.
๐ Fan Central, loaded with Packers Perks, presented by Associated Bank.
๐ Green, Gold & Global. Pep Rallies & Huddles. Packers Everywhere. Rock Report in the video feed.
๐ Everything a fan sees during a normal game week, but with the Rivalries coat of paint.
Making History Since 1919.
Go Pack Go.
๐ ๐ช๐ด๐ฃ๐ฎ๐ฒ. Jennifer Ward, Nicole Timm, Carson Denley, and Duke Bobber, you are power users of our Graffiti CMS platform, and it's such a joy to watch what you do with the Packers app every day. This Rivalries digital takeover is all, all 10000% you, and we love it. Thank you for the privilege of working with all of you.
๐ฌ ๐ข๐ฑ๐ค๐ฃ๐จ๐ณ๐ฒ. Ana Baskinger for the ๐๐ฉ๐ช๐ฑ ๐๐ข๐ฑ๐ฑ๐ฆ๐ฏ๐ด graphic.