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๐๐ง-๐๐๐ญ๐ข๐ฏ๐๐ญ๐๐ ๐ฉ๐๐ซ๐ฌ๐จ๐ง๐๐ฅ๐ข๐ณ๐๐ญ๐ข๐จ๐ง. ๐๐จ๐ฎ๐ซ ๐๐ฉ๐ฉ, ๐ฒ๐จ๐ฎ๐ซ ๐๐ก๐ข๐ญ๐ ๐๐ฎ๐ญ.
Week 2. Packers at Jets. September 20, 1pm ET, MetLife Stadium.
The New York Jets go full White Out, and the app goes with them.
Here's the clever, creative part: fans flip it themselves. A pop-up prompt appears on the Jets app homepage, the fan taps to opt in, and the whole app transforms into a glorious White Out theme. No settings to poke around, no manual choreography. Just one quick tap, and you white-out your entire experience. You, the user. Yes, you.
๐ค A White Out homepage, top to bottom.
๐ค White Out gear in the Jets Shopโexclusive, and available on gameday at MetLife too.
๐ค Ways to tune in (FOX and Q104.3), tickets, news, videos, the Podcast Network.
๐ค Gen Jets Kids Club, Fan Zone, schedule, roster, depth chart, injury report, transactionsโall wrapped in the theme.
๐ค Presented by Moody's, woven through the whole takeover.
The fan is in control.
That's it. That's the headline.
F-A-N-S. Fans, Fans, Fans.
J-E-T-S. Jets, Jets, Jets.
๐ ๐ช๐ด๐ฃ๐ฎ๐ฒ. Tony Mancuso, John Pullano, what a superb example of fan-activated personalization! This is an absolute wow and a new best practice, both in terms of creative and execution. We've done so many digital takeovers, but this one is unique because you put the fan at the center of the universe, and you ensured that the fan controls their user experience. You are power users of the Graffiti platform, which I am so grateful for, and you just keep crushing it. Paul Marsh, thank you for over a decade of friendship, kindness, and warmth. You believed in me and in us when I didn't give you any reason to, and you've had my back over the years. Thank you for shaping who we are.
๐ฌ ๐ข๐ฑ๐ค๐ฃ๐จ๐ณ๐ฒ. Ana Baskinger for the ๐๐ฉ๐ช๐ฑ ๐๐ข๐ฑ๐ฑ๐ฆ๐ฏ๐ด graphic.