LA Galaxy Landon Tribute
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How does a club pull off a digital tribute for a legend?
I give you the Landon Donovan digital takeover in the LA Galaxy app.
A complete app homepage takeover for a defining player. His career. His stats. 57 international goals. 6 MLS Cups. 1 MLS Cup MVP. His impact on the Galaxy. His top 10 moments. A schedule of multiple events to celebrate the legend. And all the details of his new memoir, Landon. This was exclusive content that you simply couldn’t find anywhere else. Other than in the Galaxy app.
The Landon takeover also contained a full celebration schedule building up to April 4th, the Galaxy home game where attending fans scored a Landon Donovan bobblehead. Even the matchday pages in the app took fans straight to this special Hub. Wherever fans opened the app, Landon was there. ⚽🌟
And the Landon hub isn’t going anywhere. This app takeover returns during the 2026 FIFA World Cup. Because Landon Donovan’s story doesn’t just belong to the Galaxy. It belongs to U.S. soccer, too.
Kudos: Shawn Medow, thank you for celebrating Landon Donovan’s career and his legacy the way he deserves. And thank you for letting us and the Galaxy app be a part of that tribute. This was such a special digital takeover, and at such a special time in soccer history, and we had an absolute blast designing it with you, for you, and for Galaxy fans. We appreciate you, and all the app takeovers we get to create with you.
Credits: Aislinn Keenan and Justin Clevenger for this tribute takeover. Ana Baskinger for the Ship Happens graphic.