๐๐ก๐ ๐๐๐๐ ๐ ๐๐ฅ๐ฎ๐๐ฉ๐ซ๐ข๐ง๐ญ ๐ฐ๐๐ฌ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐ฅ๐ฎ๐.
Leicester City's Filbert's Present Hunt (Find Filbert) holds a special place for us.
It's where our entire Digital Badge product originated.
Find Filbert turned a city into a game board.
An anytime-anywhere real-world physical treasure hunt.
Recorded in digital form.
Filbert the Fox hid around the city, and Leicester City FC fans used in-app clues to track him through the real world. Fans found the buried Filbert treasure in the form of special QR codes, and then scanned those QR codes on-location to collect their points.
๐ฆ ๐๐๐ง๐ ๐ค๐จ๐ค, 2023. Find Filbert first launched for Leicester's fans in Bangkok, for LCFC Live in Bangkok, around Leicester's friendly vs. Tottenham at Rajamangala Stadium. Fans could scan QR codes at locations around Bangkok to collect tokens, enter lucky draws for prizes, such as gift packs, signed shirts, match tickets, and the grand prize of a round-trip for two to watch an LCFC match in Leicester.
๐ฆ ๐๐๐ข๐๐๐ฌ๐ญ๐๐ซ, ๐๐ก๐ซ๐ข๐ฌ๐ญ๐ฆ๐๐ฌ 2025. Filbert's presents went missing around the city, and his clues led fans to find them. "You'll find my present near the Ice Rink." "Roll into Leicester and take a right." Real clues, real places, real prizes.
๐ฆ ๐๐๐ข๐๐๐ฌ๐ญ๐๐ซ, ๐๐๐ฌ๐ญ๐๐ซ 2026. Filbert placed a basket of special Easter Eggs around King Power Stadium and in the Foxes Fanstore. When fans scanned the QR code in each egg using the LCFC App, they could find clues to unearth the next egg while unlocking Easter Egg points. Yes, eggs with points!
One fox. One treasure-hunt mechanic.
Bangkok 2023, Christmas 2025, Easter 2026.
Reskinned for every season, every place, every fanbase.
This became the blueprint for our Digital Badges product.
Find Filbert. Find the origin of our Digital Badges.
Turns out the blueprint was blue all along. ๐
๐ ๐ช๐ด๐ฃ๐ฎ๐ฒ. Sam Chambers, thank you for trusting us with Find Filbert back in 2023. It has been such a joy ever since inventing new products with you all the time. That brain of yours is constantly cooking up new ideas, and I love it. One treasure hunt in Thailand became the blueprint for a whole program we've since run at clubs around the world. Thank you for the idea that started it all. Sajad Aliarab, Richard Mellor, thank you for the daily collaboration and for continuing to use Find Filbert in so many new ways. And, finally, thank you, Russell Jones, you've been instrumental in shaping YinzCam all these years, and I've never forgotten that you gave me/us our first break in the U.K. You are a part of our origin story.
๐ฌ ๐ข๐ฑ๐ค๐ฃ๐จ๐ณ๐ฒ. Nathan Mickulicz, Lexie Vigna, Caleb Tucker-Loewe, and George Oakley for the build across all of our digital badges. Ana Baskinger for the ๐๐ฉ๐ช๐ฑ ๐๐ข๐ฑ๐ฑ๐ฆ๐ฏ๐ด graphic.