Leicester Match Predictor
#6240
๐๐จ๐ฐ ๐๐จ ๐ฒ๐จ๐ฎ ๐๐ซ๐ข๐ง๐ ๐๐๐ง๐ฌ ๐๐๐๐ค ๐๐จ๐ซ ๐๐ฏ๐๐ซ๐ฒ ๐ฆ๐๐ญ๐๐ก ๐จ๐ ๐ 46-๐ฆ๐๐ญ๐๐ก ๐ฌ๐๐๐ฌ๐จ๐ง?
Leicester City built and ran the ultimate Match Predictor inside their club app. Prior to the kickoff of every match, fans were able to lock in their predictions to five match-related questions. The club sent pre-matchday and on-matchday pushes to remind fans to lock in their picks.
๐๐ฉ๐ข๐ต ๐ธ๐ช๐ญ๐ญ ๐ต๐ฉ๐ฆ ๐ง๐ถ๐ญ๐ญ-๐ต๐ช๐ฎ๐ฆ ๐ด๐ค๐ฐ๐ณ๐ฆ ๐ฃ๐ฆ? 20 ๐ฑ๐ฐ๐ช๐ฏ๐ต๐ด.
๐๐ฉ๐ฆ๐ฏ ๐ธ๐ช๐ญ๐ญ ๐ต๐ฉ๐ฆ ๐ง๐ช๐ณ๐ด๐ต ๐จ๐ฐ๐ข๐ญ ๐ฃ๐ฆ ๐ด๐ค๐ฐ๐ณ๐ฆ๐ฅ? 30 ๐ฑ๐ฐ๐ช๐ฏ๐ต๐ด.
๐๐ฉ๐ช๐ค๐ฉ ๐ต๐ฆ๐ข๐ฎ ๐ธ๐ช๐ญ๐ญ ๐ฉ๐ข๐ท๐ฆ ๐ต๐ฉ๐ฆ ๐ฎ๐ฐ๐ด๐ต ๐ฑ๐ฐ๐ด๐ด๐ฆ๐ด๐ด๐ช๐ฐ๐ฏ? 5 ๐ฑ๐ฐ๐ช๐ฏ๐ต๐ด.
๐๐ฉ๐ช๐ค๐ฉ ๐ด๐ช๐ฅ๐ฆ ๐ธ๐ช๐ญ๐ญ ๐ด๐ค๐ฐ๐ณ๐ฆ ๐ง๐ช๐ณ๐ด๐ต? 10 ๐ฑ๐ฐ๐ช๐ฏ๐ต๐ด.
๐๐ฐ๐ธ ๐ฎ๐ข๐ฏ๐บ ๐ด๐ฉ๐ฐ๐ต๐ด ๐ธ๐ช๐ญ๐ญ ๐ต๐ฉ๐ฆ๐ณ๐ฆ ๐ฃ๐ฆ ๐ฐ๐ท๐ฆ๐ณ๐ข๐ญ๐ญ? 10 ๐ฑ๐ฐ๐ช๐ฏ๐ต๐ด.
The Leicester City app then awarded points to fans for every correct prediction. Fans also got a minimum of 5 points per match for participating, and a bonus of 10 extra points for playing the Predictor every match in a given month.
It wasn't just points. There was a leaderboard. There were prizes. The club ran two prizes every month: one for the highest score and one spot prize. The club had end-of-season prizes for the top three fans, with the overall winner receiving two season tickets.
๐๐จ๐ข๐ง๐ญ๐ฌ, ๐ฉ๐ซ๐ข๐ณ๐๐ฌ, ๐๐ง๐ ๐ฉ๐ฎ๐ฌ๐ก๐๐ฌ ๐๐จ๐ฆ๐๐ข๐ง๐๐ ๐ญ๐จ ๐๐ซ๐ข๐ฏ๐ ๐๐จ๐ง๐ญ๐ข๐ง๐ฎ๐๐ ๐๐๐ง ๐ฉ๐๐ซ๐ญ๐ข๐๐ข๐ฉ๐๐ญ๐ข๐จ๐ง.
The results: some impressive dwell-time numbers. Leicester City fans have spent a total of 7.19 million seconds (~1,996 hours) in the club app on the Predictor alone since the feature launched. A total of 6,910,204 individual pushes were received by fans, and, yes, for the Predictor alone. And the top fan this past season ended up playing the Predictor in all 46 matches.
If thatโs not loyalty, I donโt know what is.
Foxes never quit. And neither does their Predictor.
๐ ๐ช๐ด๐ฃ๐ฎ๐ฒ. Sam Chambers, Richard Mellor, Sajad Aliarab, Daniel Swainson, and Emily Boyes, you've created a new best practice in the platform with your Matchday Predictor. This was not a one-off campaign. This was not a lone activation. This was a well-designed, well-planned, well-executed feature, match after match, for 84 matches now. It's your superb combination and choreography of points, prizes, and pushes. It's all the little details, down to the fun copy in the pushes (yup, I see those push emojis on my phone every matchday ๐ฆ๐๐ทโฐ). I love working with you (you know that already), and what I admire most is your fan-first mentality and attention to detail in everything.
๐๐ก๐ข๐ฉ ๐๐๐ฉ๐ฉ๐๐ง๐ฌ #6,240. ๐๐ฐ๐ต ๐ข ๐๐ณ๐ฆ๐ด๐ด ๐๐ฆ๐ญ๐ฆ๐ข๐ด๐ฆ.
๐ข๐ฑ๐ค๐ฃ๐จ๐ณ๐ฒ. Samit Ghelani, George Oakley, and Festus Asante for their work on the Predictor. Ana Baskinger for the ๐๐ฉ๐ช๐ฑ ๐๐ข๐ฑ๐ฑ๐ฆ๐ฏ๐ด graphic.