Rayados Mobile Auction
#6,250
๐๐จ๐ง๐ญ๐๐ซ๐ซ๐๐ฒ ๐๐๐ฒ๐๐๐จ๐ฌ ๐ญ๐ฎ๐ซ๐ง๐ฌ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ง๐ ๐๐ ๐๐ฆ๐๐ง๐ญ ๐ข๐ง๐ญ๐จ ๐๐ฅ๐ฎ๐ ๐ซ๐๐ฏ๐๐ง๐ฎ๐.
Die-hard fans love collecting club memorabilia.
Die-hard fans have the club app on their phones.
Die-hard fans deserve first dibs to bid on said memorabilia.
Before the world even gets a glimpse of it.
Club de Fรบtbol Monterrey (Rayados) does exactly that for their fans. The club treats die-hard fans to regular mobile auctions inside the club app, to give these fans the priceless opportunity to bid on, and buy, exclusive club memorabilia. The auctions carry items with historical and emotional significance:
A Sergio Ramos #93 signed away jersey.
A Merel Van Dongen #5 signed jersey.
An Oliver Torres #8 training jersey, 2025 FIFA Club World Cup.
A Sergio Canales #10 training jersey, 2025 FIFA Club World Cup.
An Oliver Torres #8 signed third jersey.
A Sergio Ramos #93 signed presentation jersey.
Here's the important part. These auctions are 100% digital and fully bilingual. The entire thing takes place inside the Rayados club app. No third-party site. No handing fans off to someone else's platform. No orphan experience. No orphan data. The club's exclusive memorabilia lives in the club app, where it belongs. The die-hard fans live in the app. The bidding lives in the app. And the club lives in the fans' minds from that first bid to the final delivery.
Purely through mobile auctions inside the club app, Rayados has delighted dozens of fans (who are now the proud owners of club memorabilia) and generated thousands of dollars in additional revenue for the club.
๐๐จ๐๐ข๐ฅ๐ ๐๐ฎ๐๐ญ๐ข๐จ๐ง๐ฌ ๐๐ซ๐ ๐ญ๐ก๐ ๐ฉ๐๐ซ๐๐๐๐ญ ๐๐๐ง ๐๐ง๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ฒ.
Offer fans the chance to own memorabilia.
Build a way to bid, buy, and bring back fans.
When the fan wins, the club wins.
๐๐ฏ ๐ญ๐ข ๐๐ช๐ฅ๐ข ๐บ ๐ฆ๐ฏ ๐ญ๐ข ๐๐ข๐ฏ๐ค๐ฉ๐ข.
๐ ๐ช๐ด๐ฃ๐ฎ๐ฒ. Jaime Villarreal De Leรณn, Joaquรญn Andrรฉs Jimรฉnez Treviรฑo, Carlos Hinojosa, David Tamez, thank you for working with us so closely to bring Mobile Auctions to life in the Monterrey Rayados app. This is a magnificent activation, and now a best practice on our platform. You're showing organizations how to drive fan engagement and revenue at the same time. We love your enthusiasm and commitment to the fan experience and to the Rayados fans, and it shows in every little detail of your club app. I love how ambitious you are to include so many features in your app, such as AR face-filters, predictors, and now, you're a case study for Mobile Auctions.
๐ฌ ๐ข๐ฑ๐ค๐ฃ๐จ๐ณ๐ฒ. Kevin Yealy as the product owner of our Mobile Auctions product, and Anna Marie Pizzuto. Ana Baskinger for the ๐๐ฉ๐ช๐ฑ ๐๐ข๐ฑ๐ฑ๐ฆ๐ฏ๐ด graphic.