NFL Draft Live Activities

#6210

24 NFL clubs.
33,200 unique Draft-pick events.
183,539,400 Live Activities pushes to fans' lock screens.
3 days.
1 NFL Draft.

Apple launched Live Activities in October 2022. We shipped 4 months later.
It's been a default in our platform ever since.

Default.
Not optional.
Not a premium add-on.
Not a roadmap item.
Default.

Live Activities mean fans never had to open the app. The Draft just lived on their lock screen. iOS. Android. Pick by pick. Round by round. Always there. Always live.

We don't talk fan engagement.
We send out 183 million push messages.

Just another NFL Draft at YinzCam. Our 17th. 🚢⚡

Shipbuilders: Alexander Taffe, Cristian Alfaro, Samit Ghelani, Said Shatila, Ryan Bautista, Prachi Mahambrey.