Ravens Draft Limited Drops
#6234
Q: How do you drive fans into your club app, and get them to stay there (and I mean, really stay there), during Schedule Release?
Watch what the Baltimore Ravens did.
For 2 hours of their 2026 Schedule Release, the Ravens kept fans in their club app. Using Limited Drops, they gave away tickets to every home game, one drop at a time, every 15 minutes.
And, of course, fans stayed in the Ravens app, watching the schedule being unveiled, watching people win tickets, all the while chatting with each other excitedly about the slate of games in the upcoming 2026 Ravens season.
The NFL Schedule Release is something every fan waits for and gets fired up about. This year, the Ravens didn’t make it a moment. They made it a 2-hour anticipate + chat + giveaway session. 2 hours. 10 games. 10 winners of tickets to those games. Only in their club app.
Kudos: Julianna Morraye, Dave Lang, Michelle Andres, I absolutely loved this. You built a live, 2-hour, mobile-first, water-cooler/chat-room around Schedule Release. You took that singular schedule-unveil moment, and creatively extended it into a 2-hour flurry of ticket drops, keeping fans in the app, maintaining fan excitement through it all. You got fans into your app, gave them a reason to stay, and gave them a way to talk to each other. And, the reward for fans who stayed in the app? A chance to nab tickets.
I mean, if that’s not fan engagement, I don’t know what is.