Ravens Draft Limited Drops

#6234

𝐐: 𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐝𝐫𝐢𝐯𝐞 𝐟𝐚𝐧𝐬 𝐢𝐧𝐭𝐨 𝐲𝐨𝐮𝐫 𝐜𝐥𝐮𝐛 𝐚𝐩𝐩, 𝐚𝐧𝐝 𝐠𝐞𝐭 𝐭𝐡𝐞𝐦 𝐭𝐨 𝐬𝐭𝐚𝐲 𝐭𝐡𝐞𝐫𝐞 (𝐚𝐧𝐝 𝐈 𝐦𝐞𝐚𝐧, 𝐫𝐞𝐚𝐥𝐥𝐲 𝐬𝐭𝐚𝐲 𝐭𝐡𝐞𝐫𝐞), 𝐝𝐮𝐫𝐢𝐧𝐠 𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐞 𝐑𝐞𝐥𝐞𝐚𝐬𝐞?

Watch what the Baltimore Ravens did.

For 2 hours of their 2026 Schedule Release, the Ravens kept fans in their club app. Using Limited Drops, they gave away tickets to every home game, one drop at a time, every 15 minutes.

And, of course, fans stayed in the Ravens app, watching the schedule being unveiled, watching people win tickets, all the while chatting with each other excitedly about the slate of games in the upcoming 2026 Ravens season.

The NFL Schedule Release is something every fans waits for and gets fired up about. This year, the Ravens didn't make it a moment. They made it a 2-hour anticipate+chat+giveaway session. 2 hours. 10 games. 10 winners of tickets to those games. Only in their club app.

👏 𝐊𝐔𝐃𝐎𝐒. Julianna Morraye, Dave Lang, Michelle Andres, I absolutely loved this. You built a live, 2-hour, mobile-first, water-cooler/chat-room around Schedule Release. You took that singular schedule-unveil moment, and creatively extended it into a 2-hour flurry of ticket-drops, keeping fans in the app, maintaining fan excitement through it all. You got fans into your app, gave them a reason to stay, and gave them a way to talk to each other. And, the reward for fans who stayed in the app? A chance to nab tickets.

I mean, if that's not fan engagement, I don't know what is.