๐๐๐ซ๐ค, ๐ฉ๐จ๐ฅ๐ข๐ฌ๐ก๐๐ ๐๐ซ๐ข๐ฅ๐ฅ๐ข๐๐ง๐๐. ๐๐ฅ๐๐๐ค ๐๐ข๐๐ฆ๐จ๐ง๐ ๐๐ซ๐ข๐ฅ๐ฅ๐ข๐๐ง๐๐.
"๐๐ณ๐ฐ๐ถ๐ฏ๐ฅ ๐ฉ๐ฆ๐ณ๐ฆ, ๐ต๐ฉ๐ฆ ๐ธ๐ฐ๐ณ๐ฅ ๐ท๐ช๐ฏ๐ต๐ข๐จ๐ฆ ๐ซ๐ถ๐ด๐ต ๐ฎ๐ฆ๐ข๐ฏ๐ด ๐ต๐ฉ๐ฆ ๐ณ๐ฆ๐ด๐ต ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐ธ๐ฐ๐ณ๐ญ๐ฅ ๐ฉ๐ข๐ด ๐ง๐ช๐ฏ๐ข๐ญ๐ญ๐บ ๐ค๐ข๐ถ๐จ๐ฉ๐ต ๐ถ๐ฑ ๐ต๐ฐ ๐ธ๐ฉ๐ข๐ต ๐ธ๐ฆ'๐ท๐ฆ ๐ฌ๐ฏ๐ฐ๐ธ๐ฏ ๐ด๐ช๐ฏ๐ค๐ฆ 2005."
That's the bold, unapologetic line that welcomed fans into the Real Salt Lake app when the club launched their new Black Diamond Kit.
Inspired by the mountains of the region, the Black Diamond kit (and a kit-launch digital takeover to match) is RSL doing what RSL does.
๐๏ธ The full kit story, with player imagery, detail shots, and an easy-to-find Buy Now call-to-shop front and center.
๐๏ธ A jersey card that lets fans create their own personalized digital version and save it straight to their device.
๐๏ธ And to mark the first wear, RSL asked fans to flip on "Dark Mode" in the stadium. Wear black. The app already did. So, join the movement.
The whole kit-launch hub goes as dark as the kit, with black, gold, and deep red patterns, gradients, and textures, evoking the spirit of the mountains just after sundown. Bringing the character of the peaks to life in digital.
If you're lucky enough to live in the mountains, you're lucky enough.
If you're lucky enough to have the RSL app, you're lucky enough.
๐ ๐ช๐ด๐ฃ๐ฎ๐ฒ. Justin Dennon Jr., Alessie Acosta, Kiki Solano and Mandi Hildt for your collaboration, and for the energy, creativity, and enthusiasm you bring to every project and every digital takeover. I can't sing your praises enough, because almost everything you do becomes a best practice and something we shout out from the mountain tops (pun intended, couldn't resist).
๐ฌ ๐ข๐ฑ๐ค๐ฃ๐จ๐ณ๐ฒ. Aislinn Keenan, Lexie Vigna for the digital takeover. Ana Baskinger for the ๐๐ฉ๐ช๐ฑ ๐๐ข๐ฑ๐ฑ๐ฆ๐ฏ๐ด graphic.