Selección Nacional de México 2026 World Cup Hub
#6242
𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐟𝐚𝐧-𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐌𝐞𝐱𝐢𝐜𝐚𝐧 𝐟𝐨𝐨𝐭𝐛𝐚𝐥𝐥 𝐟𝐞𝐝𝐞𝐫𝐚𝐭𝐢𝐨𝐧.
As Mexico🇲🇽 takes the stage for the opening match of the World Cup today, the Federación Mexicana de Fútbol Asociación launched a completely redesigned digital fan-engagement hub in their flagship app, 𝐌𝐢 𝐒𝐞𝐥𝐞𝐜𝐜𝐢ó𝐧.
So many firsts here.
- The full Mexican World Cup team roster.
- The logo. The slogan. Front and center. The custom World Cup kit.
- Upcoming matches displayed consistently above the fold.
- Augmented-Reality face filters for fans to show their support in a personal way. Fans can try on different filters, take photos, save them to their device, and share El Tri straight to social media.
- A login promotion to unlock engagement, to make sure fans get the full personalized experience from the moment they open the app.
- A bilingual mobile user experience, with every app page and every feature in both English and Spanish, in the language chosen by the fan.
There are mini games for kids (okay, okay, for adults, too). Two brand-new games right there in the app. In one game, you get to dodge defenders, collect soccer balls, and rack up multipliers as your character runs across the screen. Or, you can head over to the Kick-Up game, where every kick builds your multiplier, up to 5x. Beat your personal score, and then do it all over again.
Mi Selección is the first mobile app on the YinzCam platform to launch our brand-new Player, Nation, and Tournament Trackers, three innovations that we built exclusively for the World Cup. The in-depth stats hub is designed to keep fans engaged for every day of the next 39 days.
And, it all starts today.
All of Mexico is ready.
Mi Selección is ready.
𝘚𝘰𝘮𝘰𝘴 𝘔é𝘹𝘪𝘤𝘰. 🇲🇽⚽🌎
👏 𝖪𝖴𝖣𝖮𝖲. Edgar Martínez, Jorge Vargas, Montserrat Aragon, Luis Cantu, Monica Pacheco, Luis Mauricio Regand, David Hinojosa, Juanma Teran, Angélica Hernández, it is a privilege to work with all of you on the Mexican Football Federation app, especially for the World Cup. We designed and built your app to have the best of everything we offer in our platform, and to give Mexican soccer fans the ultimate digital user experience in both English and Spanish. Thank you for being enthusiastic about the gamification and fan-engagement features that we've introduced, making this football-federation app so unique. It was an absolute honor for us to get this product redesigned and ready for today's opening match. 💚🤍❤️
𝐒𝐡𝐢𝐩 𝐇𝐚𝐩𝐩𝐞𝐧𝐬 #6,242. 𝘕𝘰𝘵 𝘢 𝘗𝘳𝘦𝘴𝘴 𝘙𝘦𝘭𝘦𝘢𝘴𝘦.
𝖢𝖱𝖤𝖣𝖨𝖳𝖲. Aislinn Keenan, Samit Ghelani, Richard Pepper, Cristian Alfaro, and Justin Clevenger for their work to design and build a whole series of World Cup takeovers and new World Cup Cards for the Mexican football federation app. Ana Baskinger for the 𝘚𝘩𝘪𝘱 𝘏𝘢𝘱𝘱𝘦𝘯𝘴 graphic.