๐ ๐๐จ๐ฎ๐ง๐๐ข๐ง๐ -๐๐ซ๐ ๐ฉ๐ซ๐ข๐ง๐ญ ๐ฆ๐๐ ๐๐ณ๐ข๐ง๐, ๐ซ๐๐๐จ๐ซ๐ง ๐ข๐ง ๐ญ๐ก๐ ๐๐ฉ๐ฉ.
When the Ottawa Senators returned to the NHL in the early 1990s, they had a magazine: ๐๐ฐ๐ฅ๐บ๐ค๐ฉ๐ฆ๐ค๐ฌ. Decades on, the club has brought it back. Not in print, but as an app-exclusive digital publication, published monthly, and available only in the Senators app.
Here's what makes it special: every issue belongs to one person.
๐ A single sit-down interview at the heart of each edition: a real profile, not a headline. The whole magazine, built around one Senators legend.
๐ Deep-dive player profiles, prospect spotlights, and retrospectives on the franchise's long-tenured greats, with recent issues featuring Chris Phillips, Claude Giroux, and Thomas Chabot.
๐ App-exclusive, so it's a reason to open the app every month. This is your monthly appointment with Sens history.
๐ Read like a magazine, designed like one, with rich layouts, pull quotes, photography. Tablet-optimised, so on the big screen it feels like holding the issue, and built for where foldables are heading next.
๐ Surfaced through YinzStories, our vertical-video storytelling format, which lent itself almost intuitively to this digital magazine experience.
The club promotes it across every channel, and every path leads back to one place: the app. Great content that lives ๐ฐ๐ฏ๐ญ๐บ in the app is the best reason there is to be in the app.
A founding-era print magazine reborn as an app-exclusive digital monthly.
One issue, one person, one reason to come back.
๐๐ฐ๐ฅ๐บ๐ค๐ฉ๐ฆ๐ค๐ฌ. History meets the present.
Makes perfect Sens.
๐ ๐ช๐ด๐ฃ๐ฎ๐ฒ. Anisia Laporte, Matthew Perry, what a spectacular idea! To bring ๐๐ฐ๐ฅ๐บ๐ค๐ฉ๐ฆ๐ค๐ฌ into the app as a digital magazine, with monthly editions featuring Sens legends, and to use all of the app real-estate and features to drive engagement. This is superb digital story-telling, and we love having built this type of feature with you first. Thank you for the privilege and joy of working with you, and of continuing to debut so many new features. Our first NHL-team predictor game. Our first French-language experience across our 20 NHL-team apps. And, now, here you go again, with our first in-app-exclusive digital monthly magazine for fans.
๐ฌ ๐ข๐ฑ๐ค๐ฃ๐จ๐ณ๐ฒ. Nathaniel Shi for the build. Ana Baskinger for the ๐๐ฉ๐ช๐ฑ ๐๐ข๐ฑ๐ฑ๐ฆ๐ฏ๐ด graphic.