Sporting KC Scavenger Hunt

#6269

𝐒𝐨𝐜𝐜𝐞𝐫'𝐬 𝐜𝐨𝐦𝐢𝐧𝐠 𝐡𝐨𝐦𝐞. 𝐒𝐨 𝐢𝐬 𝐁𝐥𝐮𝐞.

The World Cup break is over. MLS is back. And Sporting Kansas City marked the return in the best way possible: they hid their mascot in the app and asked fans to find him.

Sporting KC's mascot, Blue, is a bright blue dog who's worn the number 11 since the day the club adopted him in 2011. And, from July 16-22, four digital Blues are there for fans to spot and collect, tucked into pages, lists, carousels, and menus. Tap each one to fill your punch card, with bonus Blues dropping outside the app, too.

🐾 Four hidden Blues. One punch card.
🐾 Logged in and connected to SeatGeek. That's the only way in.
🐾 The grand prize: the first fan to find all four gets four Huhtamaki Shield Club tickets to the August 19 rivalry match against St. Louis City.
🐾 Complete the hunt and you're entered into a drawing to receive $25 in Sporting Pay credit.
🐾 All prizes awarded via the app.

On the surface, a mobile treasure hunt.
Underneath, a reason to log in, connect, and explore every corner of the app in the week the MLS season returns.

Spot Blue. Win Big. Only in the Sporting KC app.

👏 𝖪𝖴𝖣𝖮𝖲. Bexi Castillo, Samantha García, Caroline Roche, Sandra Moore, thank you for your collaboration with launching so many new features in a matter of weeks. You book-ended the World Cup with two great activations. The in-app World Cup hub to kick off the tournament, and now, an in-app treasure hunt as SKC returns to the pitch. We love your willingness to try new things, to redesign your app so frequently with us, to learn, to grow, and to simply have fun in the process. Thank you for the joy of working with you all.

🎬 𝖢𝖱𝖤𝖣𝖨𝖳𝖲. Samit Ghelani, Josh Sweeney, and Justin Clevenger for building out the feature. Ana Baskinger for the 𝘚𝘩𝘪𝘱 𝘏𝘢𝘱𝘱𝘦𝘯𝘴 graphic.