๐
๐ข๐ง๐ ๐ญ๐ก๐ ๐๐ข๐ ๐ ๐๐ฌ๐ญ ๐๐ข๐ญ๐๐ง๐ฌ ๐๐๐ง ๐ข๐ง๐ฌ๐ข๐๐ ๐ญ๐ก๐ ๐๐ข๐ญ๐๐ง๐ฌ ๐๐ฉ๐ฉ.
T-Rac, the official mascot of the Tennessee Titans, is the self-proclaimed biggest-ever Titans fan in the entire state of Tennessee. His job is to go to every corner of the state to meet Titans fans.
And, now, in return, Titans fans got to go to every corner of the Titans app to unearth their beloved T-Rac.
Actually, five of him. If you found all five hidden T-Racs between August 7 and 14 in the Titans app, you were in the running for a Cam Ward jersey.
Some were easy to spot. Some were not.
๐ฆ Titans mode. Nissan Stadium mode. Two app modes, but one very stealthy raccoon.
๐ฆ Tap your T-Rac progress card to see how many mascots you've uncovered, and how many are left for you to find.
๐ฆ Log in to play: one entry per fan, 18 years and over.
๐ฆ The grand prize was a men's Nike Cam Ward light-blue Titans game jersey.
Because the best way to reintroduce T-Rac in the new Titans era just happened to coincide with the best places to go digging in the new Titans app.
New season.
New threads.
New T-Rac.
Titan Up.
๐ ๐ช๐ด๐ฃ๐ฎ๐ฒ. Jeff Harding, Tommy Francis, MBA, Estrella Bencomo, and Jordan McCarren, thank you so much for your years of partnership and friendship. Thank you for the joy of knowing you and working with you, and for your receptiveness to trying new ideas. We love that you've done so much with us for your app. AR Portal, check. Jersey wallpaper, check. Takeover, check. Sorry, umpteen takeovers, check. Limited Drops, check. And, now, digital mascot hunt, check, check, check.
๐ฌ ๐ข๐ฑ๐ค๐ฃ๐จ๐ณ๐ฒ. Aislinn Keenan and Monica Crowsey for the build. Ana Baskinger for the ๐๐ฉ๐ช๐ฑ ๐๐ข๐ฑ๐ฑ๐ฆ๐ฏ๐ด graphic.