Washington Commanders Wrapped

#6275

𝐀 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐭𝐢𝐦𝐞-𝐜𝐚𝐩𝐬𝐮𝐥𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐂𝐨𝐦𝐦𝐚𝐧𝐝𝐞𝐫𝐬 𝐚𝐩𝐩.

Before the 2026 season got going, the Washington Commanders sought to thank fans for the 2025 NFL season in a deeply meaningful way. Built around Fan Appreciation Week, the Commanders gave every fan a personalized season review of the 2025 NFL season: a full look-back at each fan's year as a Commanders fan, built from that fan's own real activity in the app.

Minutes in the app. Articles read. Videos watched. Podcasts streamed. Galleries viewed. All of it, counted and handed back to the fan. No two fans saw the same season recap. Because no two fans had the same season.

🏈 Badges, each capturing a moment and a memory earned by the fan. First International Game. Superfan Sunday. Monument Monday. Tuddy's Trivia Tuesday.
🏈 Every game attended by the fan, logged and celebrated as an achievement.
🏈 Media breakdown: everything the fan watched, read, and streamed across the 2025 season.
🏈 A personal note, thanking each fan by name, for showing up all season.

Your season, your stats, your story, your app.
This is how best-in-class digital personalization is done.

And, finally, as a part of re-living their 2025 season, the Commanders included a prompt for the fan to learn how to opt in for 2026 season tickets. Looking back. Building forward. In the same breath.

The fan's lived fandom.
The fan's lived memories.
The fan's lived season.
In the fan-first Commanders app.

👏 𝖪𝖴𝖣𝖮𝖲. Thank you, Catherine Milkovich, what an absolute joy to work with you! I genuinely love every discussion we have: your ideas, your enthusiasm, your willingness to experiment and stretch ideas, your appetite for continuous innovation. My slide deck is filling up with Commanders case studies now, in large part because of you. Thank you for being you. You make the difference. You. Your ideas. Your energy. You.

🎬 𝖢𝖱𝖤𝖣𝖨𝖳𝖲. ​Samit Ghelani, Cristian Alfaro, and Taz Islam for the product launch. Ana Baskinger for the 𝘚𝘩𝘪𝘱 𝘏𝘢𝘱𝘱𝘦𝘯𝘴 graphic.